Onsite activation includes sales and gear education for all levels of cyclists
MADISON HEIGHTS, Mich. (April 14, 2022) – Moosejaw, a leading retailer specializing in outdoor gear and apparel, is expanding its presence in the biking category by serving as title sponsor for the U.S. Pro Cup, a professional cross-country mountain bike racing event April 20-24 at Centennial Park in Fayetteville, Arkansas. The brand’s onsite activation will include product sales, event live streams across its digital platforms, games, and gear education from Moosejaw “Gear Wizard” experts.
The US Pro Cup week of racing will kickoff with the U.C.I. Elite men/women & Junior men/women U.C.I XCO racing followed by the Pro & Junior & CAT 1 Open Short Track. The amateur cross country and U.C.I. Junior XCO series will wrap up the week along with the amateur cross-country and U.C.I. Elite men/women XCO. For complete details, including schedule, registration, and lodging information, visit www.uscupmtb.com.
“Mountain biking is at the heart and soul of our outdoor experience,” said Eoin Comerford, CEO of Moosejaw. “We want to support the avid cyclists in our community as well as those who are just starting out in the category. Together with supporting partners OZ Trails and Experience Fayetteville, we look forward to hosting a challenging race and an exciting spectator experience at the amazing venue that is Centennial Park.”
Committed to the outdoor enthusiast from amateur to expert, Moosejaw’s bike offering is wide ranging, providing customers with access to a variety of bikes, apparel, gear and other accessories. Its online Knowledge Center, built by Moosejaw experts, features tips and tricks to support all sorts of outdoor activities, and an online chat feature enables a live conversation with the Gear Wizard, connecting consumers to an expert before buying. Both online features assist the customer throughout the purchasing process and create an inclusive environment with one-on-one support.
Moosejaw’s expansion in the bike category is a top line priority, as shown by the recent opening of its Bentonville store that has a complete lineup of bikes, equipment and apparel for all biking needs. Moosejaw’s newest store location also boasts a number of expert bike mechanics on staff to help with tuneups, resolve problems and offer tips for home maintenance.
In addition, Moosejaw will partner with the following bike events:
03/31 – Town Series – Bentonville
04/01 – Walmart Home office/People for Bikes
04/07 – Town Series – Bentonville
04/14 – Town Series – Bentonville
04/20 – 04/24 – US Pro Cup – Fayetteville
04/21 – Town Series – Bentonville
04/28 – Town Series – Bentonville
05/07 – Town Series – Bentonville
05/14 – Noon to Moon – Coler MTB Preserve
05/19 – 05/22 – Rule of 3 – Bentonville
05/28 & 29 – AES – Eureka Springs
06/12 – AES – MT. Nebo
06/17 – 06/19 – Bentonville Bike Fest
07/16 – AES – Fayetteville
08/14 – AES – BOC
09/10 & 11 – AES -Bentonville
To learn more about Moosejaw’s bike program visit: https://www.moosejaw.com/navigation/bike-gear
About US Cup
The US Cup was founded in 2009 and has been producing high caliber cross-country events for the last 13 years. From elite U.C.I. sanctioned racing, to amateur cross-country, the US Cup has positioned itself as one of the must attend events and series.
For more information visit www.uscupmtb.com
About Moosejaw: Founded in 1992, Moosejaw is a leading online active outdoor retailer with a large web presence as well as 12 physical stores. It carries more than 600 brands, including Marmot, Fjallraven and Prana and includes an extensive assortment of apparel and gear for climbing, hiking, camping, snow sports, yoga, water sports and biking. Acquired by Walmart in 2017, Moosejaw is headquartered in Madison Heights, Michigan.