Colorado-based integrated marketing agency measured and offset its 2021 greenhouse gas emissions and is implementing reduction strategies for future emissions
rygr, the integrated marketing agency for leading active lifestyle brands, announces that it is officially Climate Neutral Certified. rygr joins the growing movement of brands achieving the Climate Neutral Certified standard by measuring its greenhouse gas emissions, purchasing eligible verified carbon credits to offset that footprint, and implementing plans to reduce emissions next year and beyond.
Climate Neutral Certified is the leading consumer label for climate neutrality. It is carried by brands that have chosen to be accountable for the greenhouse gas emissions generated in the production, operations and shipping of their goods and services.
rygr is a Colorado-based agency providing brands including Arc’teryx, Backcountry, Rumpl, and Salomon with services spanning paid media planning and buying, creator marketing and social community management, affiliate marketing, creative, brand content strategy and execution, and public relations.
“Stewardship is a foundational value for rygr and gaining our Climate Neutral certification is an important step in living up to our pledge to take a proactive role in contributing in positive ways to our communities,” says rygr General Manager Brian Holcombe. “We want our team members at rygr to feel pride not only in our work, but also in how we express our values. Our action on climate complements our existing programs, including paid volunteer time, our BRIDGE community on DEI, and contributions to Conservation Alliance and other important organizations.”
Through Climate Neutral we measured our impact and initially offset 119 metric tons of carbon dioxide for 2021. Moving forward, we are committed to examining two key aspects of our business, business travel and shipping, to find efficiencies and opportunities to reduce our overall environmental footprint,” says Madeline Fones, rygr’s associate affiliate marketing director and lead on Climate Neutral certification.
Climate Neutral’s certification builds on internationally recognized standards for carbon measurement and neutrality. All certified brands must measure cradle-to-customer greenhouse gas emissions each year to maintain certification. Then a brand must buy eligible verified carbon credits to compensate for all of their emissions, directing investment into critical projects that remove and avoid emissions from energy, industry, and natural systems. Finally, brands must commit to reduction action plans to cut future emissions within a 12-24 month timeline, reporting progress on those plans annually. All of the brand’s certification data is publicly available on Climate Neutral’s website, and the process is repeated annually when companies must recertify.
rygr joins the increasing ranks of companies treating carbon emissions like their business. Together, Climate Neutral Certified brands are making an impact on climate action right now, working to eliminate more than 1,000,000 tons of carbon emissions this year.
Learn more about Climate Neutral and browse all of the certified brands at climateneutral.org.
Learn more at rygr.us.
About rygr: rygr partners with leading active lifestyle brands to orchestrate omnichannel product and brand campaigns. We excel in the gray zone between earned, owned and paid media to generate buzz, build brand affinity and drive sales. www.rygr.us
About Climate Neutral: Climate Neutral is a 501(c)(3) nonprofit organization working with brands and consumers to eliminate greenhouse gas emissions. Our label, Climate Neutral Certified, is a trusted, independent standard for climate neutrality. It is earned by brands who measure, offset, and reduce the emissions from making and delivering products and services to customers. Our goal is to motivate consumers to get more brands to take immediate and measurable action against the climate crisis. To learn more, visit climateneutral.org.