Luno, creators of gear for a comfortable and convenient life on the road, has named JAM Collective as its public relations agency of record. JAM Collective is an accomplished boutique agency specializing in public relations, social media, communications and strategic partnerships.
Luno’s products transform vehicles into a mobile campsite, allowing users to explore new destinations from the safety of their vehicles. Luno gear allows adventurers to make bedrooms out of Subaru’s and campers out of Chevys, so the thrill of exploring is accessible, safe, and comfortable as campers venture into the great outdoors.
JAM Collective will work to collaboratively build and support the communications strategy for Luno. The agency will employ both traditional and emerging public relations tactics to strengthen Luno’s relationship with its core consumers, broaden its appeal to new audiences and elevate the brand as a thought leader in the adventure travel space.
“The team at JAM Collective has a magnetic passion for connecting outdoor brands with the people who will love their gear,” said Peter Ducato, founder of Luno. “We are thrilled to partner with them in bringing Luno products to consumers who are eager to explore freely and comfortably.”
“We’re so excited to share Luno’s messaging, which speaks directly to so many people right now; encouraging users to recreate and adventure responsibly from the safety of their own vehicle,” said Julie Atherton, founder of JAM Collective. “Luno’s products are the perfect complement to our lifestyles and our roster of brands. We are honored and thrilled to be chosen as their agency of record.”
Working alongside Atherton will be JAM Collective’s Amy May. The team brings years of experience and fresh ideas to the partnership.
Luno joins the band of JAM Collective clients representing some of the world’s best active lifestyle, outdoor, bike and fashion brands including glerups, IceMule, Osprey Packs, OtterBox, prAna, Snow Peak and Vasque Footwear.
Luno is a movement in the way people travel. Built on exploration and innovation, we create gear to enable you to sleep wherever the road takes you, by transforming your car into your campsite with vehicle-based camping gear. From weekend warriors to backcountry overlanders, our products are designed to bring comfort to wherever your travels may take you. www.lunolife.com
About JAM Collective
Founded by Julie Atherton and based in San Francisco, California, JAM Collective focuses on strategic planning, effective social media networking and influential product placement to initiate brand visibility and further connect its clients with consumers. Over the past 20 years, JAM Collective has evolved into a versatile and accomplished public relations and media agency with an impressive roster of nationally and internationally recognized clients, all the while maintaining a deep level of client involvement. Current clients include: Osprey Packs, OtterBox, prAna, Snow Peak and Vasque Footwear. www.jamcollective.net