Light My Fire Announces “Adventurer of the Year” Competition - Outdoor Industry Association

Light My Fire Announces “Adventurer of the Year” Competition

For Immediate Release

Laura Baumgartner
Asylum PR

Nov 1, 2012

Light My Fire Announces “Adventurer of the Year” Competition

Winner to receive cash and gear for experiencing and sharing the best outdoor adventure


Light My Fire, creator of innovative outdoor accessories, is seeking seven different adventurers in 2013 with one finalist to be named “The Light My Fire Adventurer of the Year”.

Seven finalists will be chosen to blog about their outdoor adventure on the Light My Fire Adventure blog and will receive a gift package of Light My Fire products. The adventure does not have to be extreme in nature to be selected as a finalist. While some might take place on faraway mountain slopes, others might consist of a family canoe trip on a hometown lake. It’s not where you go or how risky your adventure might be—as everything you see as an adventure is one. The only requirement to enter is that your adventure takes place in 2013 in some type of outdoor environment.

To enter “The Light My Fire Adventurer of the Year” contest, visit and fill out the application. The seven finalists chosen will blog about their adventures on the Light My Fire Adventure Blog, and one winner will be awarded the impressive title “The Light My Fire Adventurer of the Year” and win €3000. The prize money will be a scholarship for the winner to plan their next great adventure for 2014.

Entries are due by December 31, 2012. For the chance to be named a finalist enter today at:

About Light My Fire

Based in Sweden, Light My Fire specializes in outdoor accessories that are as practical in the city as they are in the wild. From making fires to eating meals – the products have been taken to heart all over the world by both the backyard and the backwoods survivalist. Products include the Swedish FireSteel® fire starter, the re-invented LunchBox and the Spork. The latter selling over 10 million worldwide.

About Industrial Revolution, Inc.

Dedicated to burning the candle at both ends to bring innovative ideas to the outdoor recreation market, Industrial Revolution, Inc. is the manufacturer of diverse products including UCO Candle Lanterns, YayLabs! Ice Cream Balls, Grilliput portable grills, and Pedco tripods and clamps. Additionally, Industrial Revolution exclusively distributes products in North America for Light My Fire, Esbit, DAJO Adventure Gear and PowerTrekk.  The company is based just south of Seattle, WA, and its products are widely used by outdoor enthusiasts the world over. For additional information, contact Industrial Revolution, Inc. at 888-297-6062 or visit