BALTIMORE (Dec. 20, 2022) – LifeStraw, a public health, B Corp on a mission to provide equitable access to safe drinking water, is proud to announce Waypoint Outdoor, Inc. as its exclusive nationwide master sales representative group for the U.S. outdoor wholesale market.
“Partnering with Waypoint is an integral move as we look to expand our level of service and relationships with our outdoor retail partners throughout the U.S.,” said Alison Hill, CEO of Lifestraw. “As an industry leader dedicated to serving, educating and inspiring retailers, Waypoint will champion Lifestraw’s portfolio of outdoor water filtration products so we can continue to grow and further our mission to bring equitable access to safe water to communities worldwide.”
Beginning in February 2023, Waypoint will work in collaboration with Lifestraw’s in-house sales, marketing, and dealer service teams to create a cohesive strategy for on-the-ground retail support that includes:
- Establishing a clear brand position in the marketplace as a leader in water filtration systems for outdoor enthusiasts, adventure travelers, and communities impacted by emergencies or natural disasters requiring potable water.
- Strengthening relationships with existing retail partners while growing brand awareness and presence across outdoor specialty retail.
- Developing comprehensive go-to-market plans for 2023 launches and beyond.
- Building impactful product knowledge and education programs for retail staff.
“We’re honored to represent a brand that we are extremely passionate about throughout the U.S.,” said Bob Holding, president at Waypoint Outdoor. “The Waypoint team has long admired Lifestraw’s mission to connect more people to safe water with programs and products that remove harmful contaminants and improve water quality across the globe. We can’t wait to share our passion and experience to bring Lifestraw to more retailers and consumers nationwide.”
ABOUT WAYPOINT OUTDOOR, INC.
Established in 1997, Waypoint Outdoor is a Seattle based Outdoor Products sales and service company. Guided by the principles of excellence, passion, respect and giving back, it’s 34 team members have over 200+ years of Outdoor Industry experience working with brands such as BioLite, BOGS, Helly Hansen, Klean Kanteen, Nemo Equipment, Smartwool, Sunski, and Vasque. To learn more about Waypoint Outdoor, visit www.waypointoutdoor.com.
ABOUT LIFESTRAW
The original LifeStraw Personal Water Filter, which converts microbiologically contaminated water into safe, potable water, was introduced in 2005. LifeStraw’s Guinea worm filter has also been instrumental in the near-eradication of Guinea worm disease. Today, LifeStraw products are used in more than 64 countries by schools, clinics, outdoor enthusiasts, adventure travelers and households, and are regularly deployed to support communities impacted by emergencies or natural disasters requiring potable water. LifeStraw’s innovative water filtration technology is rigorously tested by independent laboratories and leveraged across some of the harshest environments around the world. The company is also a Climate Neutral certified B Corp. For every product purchased, a school child in need receives safe water for a year. LifeStraw’s water filtration options are sold in retail stores in North America and Europe, and online at www.lifestraw.com. Follow LifeStraw on Instagram and TikTok at @LifeStraw.
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