Fostering confidence, connection and community, new collaboration aims to increase participation.
Life Time, the premier healthy lifestyle brand is pleased to announce a new partnership with Trail Sisters, a nationwide women’s trail running community of more than 35,000, aimed at increasing participation and opportunity in trail running through inspiration, education and empowerment.
Life Time will serve as the presenting sponsor of Trail Sisters’ first-ever run event, the sold-out Women’s Trail Half Marathon in Buena Vista, Colo. on Sept. 11. Additionally, a Trail Sisters Coaching Grant presented by Life Time, will be created to support women looking to get into the sport. Recipients of the grant will receive training throughout the year from Life Time run coaches and a race entry into one of Life Time’s fall running events.
The partnership brings the two organizations together to create educational content and resources on topics such as awareness, gear and conservation through digital experiences and at in-person events with local Trail Sisters run groups. Together, the organizations aim to foster community and connection, and empower women to feel confident hitting the trails on their own or in athletic events.
“Trail Sisters has made a significant impact in building confidence and providing education for women in the outdoor space, including at the recent Her Summit,” said Michelle Duffy, Associate Marketing Director for Life Time’s Off Road Events. “We’re excited to create a more formal partnership with the collective goal of empowering more women and increasing participation in this great sport.”
“What I’ve learned over my five years running Trail Sisters is that if someone is educated on a topic and really understands it, then they feel empowered and have the ability to help other people out,” said Gina Lucrezi, founder of Trail Sisters. “There’s a lot you can do if you’re an empowered person—it makes you feel confident and like you can take on anything. Giving people free access to help them grow their skill set and feel strong mentally, physically and emotionally can really set someone on their path to do anything in life.”
The partnership kicks off during the Leadville Race Series Silver Rush 50 weekend July 10-11, the 50-mile run event that Gina has won twice, in 2014 and 2017. Gina will host a shakeout run at 4 p.m. on Friday, July 9 for women who are in Leadville for Silver Rush 50 weekend. The group run will meet at the base of Dutch Henry Hill, where packet pickup is, and will be a casual out-and-back 5K on the Mineral Belt Trail.
About Life Time® – Healthy Way of Life
Life Time champions a healthy and happy life for its members across 144 destinations in 39 major markets in the U.S. and Canada. As the nation’s only Healthy Way of Life brand, Life Time delivers an unmatched athletic resort experience and provides a comprehensive healthy living, healthy aging and healthy entertainment experience that goes well beyond fitness to encompass the entire spectrum of daily life for individuals, couples and families of all ages. For more information visit www.lifetime.life.
About Trail Sisters
Trail Sisters was created to constitute for an equitable outdoors both recreationally and throughout the industry. Female voice and representation are essential in the future of the outdoors, impacting the role we play both on and off the trails. To break through long-standing barriers, Trail Sisters generates educational content and resources, while fostering an inspirational community that encourages self-advocacy and life-long friendships. For more information: visit www.TrailSisters.net.
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