LEM Helmets, manufacturer of innovative, stylish, and performance head protection for cycling and motorsports, today announces its partnership with the world-class Polygon UR Enduro Race Team. The international pro team just wrapped-up solid performances at Crankworx Rotorua, and will be competing at events around the globe including: TDS Enduro, the Enduro World Series, and Crankworx Whistler, plus others. The team will be wearing LEM’s Flow helmet for competitions and training, and will work with the LEM team on future product development in the mountain bike and gravity categories.
“The riders – and everyone associated with the UR Team – are an amazing and influential crew – both on and off the bike. From the team’s high-level riding to the creative content they produce to their authenticity, we’re excited and looking forward to a great partnership,” said Keith Cozzens, LEM’s Global Brand Marketing Director. “The UR Team is out there doing it and knows the best gear, so engaging with them on product development and testing will be an asset as our partnership grows into the future.”
Check out the UR Team video: HERE.
The team will wear LEM’s lightweight, comfy, and cooling-ventilated Flow MTB helmet for a majority of the season until a collection of new gravity-inspired helmets are available. New products are slated to launch in late summer. The new helmets will deepen the brand’s mountain bike offerings, and include collaborative design and feature efforts from the UR Team riders.
“At UR Team, we are really excited to start working with LEM Helmets. The company has amazing knowledge in helmet technology, and it’s exciting times to be able to help develop the best products that can benefit the most riders possible,” said Cousinié. “LEM’s current Flow helmet is our favorite trail helmet that we use everyday for training and also for our long-distance races. Keep an eye open for what is coming up – the future is exciting!”
For more about the Polygon UR Team, check: HERE.
For more about LEM Helmets, check:
YouTube: LEM Helmets
About LEM Helmets
Built on a legacy of innovation, LEM gives riders the peace of mind that comes from knowing their helmet has more than 45 years of safety technology woven into its design. Its approach to product-talk highlights the joy of riding, while tech clearly and confidently compliments the conversation. After all, the purpose of tech is so riders can focus on getting after it. LEM is a lifestyle fueled by the simple belief that life is more fun on a bike. We are on a mission to help riders – novice and seasoned – get the most out of life on two wheels. With clean silhouettes and colorways in the road, mountain bike, commuter, and kids categories, LEM focuses on safety, style, comfort, and performance. LEM inspires you to find your everyday ‘Hell-Yes’ moments. For more: lemhelmets.com.