La Sportiva Vertical K Receives RUNNER’S WORLD Best Debut Award

For Immediate Release

Cory Lowe
Backbone Media
65 North 4th Street – Suite 1
Carbondale, CO 81623
T: 970.963.4873 x127
C: 970.376.2911
F: 303.265.9854

Boulder, Colorado — Aug 28, 2012

The La Sportiva Vertical K has been honored with the “Best Debut” award in the RUNNER’S WORLD magazine Fall 2012 trail shoe review. The award from RUNNER’S WORLD comes on the heels of the Editor’s Choice award the Vertical K garnered in the June 2012 issue of Trail Runner magazine.

“The Vertical K really changed the perception of what a lightweight trail shoe can be,” states Jonathan Lantz, president of La Sportiva North America. “At 6.9 ounces, the Vertical K is one of the lightest trail shoes on the market but it still provides enough stability and protection for long miles on the trail. It is perfect for fast 5K’s or 20+ miles in the mountains.”

The Vertical K features La Sportiva’s Morphodynamic™ sole technology to reduce weight and promote natural flex along with a sticky rubber outsole for superb traction in technical terrain. The lightweight one-piece wrap over the upper reduces seams and creates a great fit. At 6.9 ounces, the shoe has been the choice for everyone from top ultra marathon racers to weekend warriors.

The Runner’s World “Best Debut” award is presented to a shoe that represents a promising new addition to its category, receiving high marks from wear-testers, editors and mechanical testing in the state-of-the-art RUNNER’S WORLD Shoe Lab.

About La Sportiva North America:
With over 80 years of heritage, La Sportiva has unrivaled experience in building the world’s finest performance mountain footwear. Creating innovation through passion, La Sportiva now offers the most versatile technical climbing, mountaineering, Mountain Running® and hiking shoes on the market as well as ski mountaineering hardware and apparel. For more information on La Sportiva visit www.sportiva.com or visit their Facebook page at: http://www.facebook.com/LaSportiva.