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Kuju Coffee Offers a Small Gift to Business Owners Impacted by COVID-19

December 1, 2020

Media Contact

Julie Atherton
JAM Collective

San Francisco, CA

Today on Giving Tuesday, Kuju Coffee, the leading single-serve, pour over brand in the US, is inviting community members to provide the gift of a cup of coffee through #GenerosityCan, a program to support small business owners who have had to shut down their businesses – permanently – as a result of COVID-19.

Born out of Kuju Coffee’s Source-to-Soul™ impact philosophy, the program hopes to provide encouragement, if even only via a cup of pour over coffee, to the folks who have lost something they’ve put their soul into building. 

Here’s how it works:

  1. Small business owners who had to permanently shut down their business due to COVID-19 should click here to submit their request. Kuju will ship them a box of Kuju Coffee pour overs.
  2. People who know small business owners who had to shut down his/her business due to COVID-19 can nominate them, Kuju will ship them a box of Kuju Coffee pour overs.

“My brother and I founded Kuju in 2016. We are two Eagle Scout brothers who got tired of instant coffee while camping,” said Jeff Wiguna, CEO and co-founder of Kuju Coffee. “Our coffee can now be found in REI, Sprouts, and Whole Foods, but my brother Justin and I started by hand-packing our pour overs in our living room. We know what it means to put your soul into building a business. As much as we love coffee, we know it can’t change the world itself, but #GenerosityCan. So we want to offer this small gesture of generosity to fellow small business owners that may have a hard time getting up and running in the morning and onto into their next venture.”


About Kuju Coffee
Founded by two Eagle Scout brothers who got tired of instant coffee while camping, Kuju Coffee is a pour over coffee brand on a mission to Cultivate Rejuvenation through incredible coffee products that inspire us to wander, adventure, and experience the great outdoors. On that camping trip, Jeff and Justin found themselves surrounded by the most beautiful scenery: sweeping sunrises, golden mesas, and awe-inspiring constellations, but their coffee didn’t match up. So they set out on a journey to find a better way and created the Pocket PourOver®️, the original single-serve pour over in the US. Today, Kuju can be found in places such as REI, Whole Foods, Sprouts, Bass Pro Shops, Amazon and  For Wherever You Wander™.