Norrøna introduces femund collection and increases hiking, biking and running offerings
OSLO, Norway — Norrøna, the family-owned Norwegian manufacturer of premium apparel and gear, announces upcoming launches for Spring 2024, including its new femund collection and purpose-built and sustainably minded expansions for in-line collections, skibotn, falketind and senja.
“The research and development strategy behind each of our products is extensive, and a key component of our design process is the invaluable feedback from our passionate customer base and respected ambassador team,” said Jørgen Jørgensen, Norrøna CEO. “Each meticulously crafted piece in our upcoming Spring 2024 collection speaks to the reactions our gear has garnered, from big mountain explorers to everyday adventurers, and we’re looking forward to presenting our new offerings to the larger outdoor community.”
Norrøna’s newest collection, femund, is named after the beautiful and rugged Femundsmarka National Park in central Norway, which is a popular destination for outdoor adventurers.
femund highlights:
femund light Shirt ($149) for men and women
This lightweight and comfortable shirt provides protection from the sun and is designed to perform in warm conditions. The femund light Shirt has a sun protective collar, foldable sleeves with stay-in-place attachments and chest pockets.
femund flex1 lightweight Pants ($179) for men and women
The femund flex1 lightweight Pants are made with a stretchable elastance and recycled polyester to protect legs on hotter days. Key features include: three zippered pockets, thigh vents for increased breathability and an adjustable hem with an elastic cord.
femund cotton Anorak ($249) for men and women
Highly wind-resistant and breathable, the femund cotton Anorak is made of 75 percent organic cotton and 25 percent recycled polyester, and its ideal use is for predominantly dry weather. The high-quality recycled polyester makes the fabric lighter, durable, and quick drying. In addition, it has a PFC-free DWR for improved water repellency.
femund flex1 Board Shorts ($119) for men
Versatile, durable and lightweight, the femund flex1 Board Shorts are great for water sports, with quick drying fabrics and one laminated thigh pocket for internal drainage. Taped seams and laminated hems are built into the shorts to prevent chafing.
skibotn highlights:
skibotn flex1 Shirt ($179) for men
Designed for technical mountain bike rides, this shirt is performance orientated, while maintaining a fashionable aesthetic. Exceptionally comfortable because of the 4-way stretchable fabric, which also provides protection from the sun and elements.
skibotn flex1 Shorts ($159) for men
A short that balances durability, comfort, and is purpose-built for mountain biking. Key features include: a gusseted crotch to avoid chafing against the saddle, a reinforced seat and crotch and a siliconized waist band to keep the shorts in place.
senja highlights:
senja equaliser sleeveless T-Shirt ($85) for women
Built for high-output outdoor activities, this quick-drying sleeveless t-shirt features UPF 15+, micromesh integration for a cool feeling against the skin and anti-odor treatment for use over multiple days without a wash.
senja flex1 Shorts ($99) 4-inch for women, 5-inch for men
The senja flex1 Shorts are a lightweight running short with great mobility and a quick dry time. Running-focused features include: a zippered back lumbar pocket for a phone, side stretch pockets for easy access to nutrition and side slits for enhanced movement.
falketind highlights:
falketind flex1 light Shorts ($119) for men and women
The lightest falketind shorts in the assortment, the falketind flex1 light shorts are durable enough to handle the most demanding adventures. Key features include: zippered hand and thigh pockets and an adjustable waist buckle.
falketind equaliser stretch Tights ($129) and Short Tights ($119) for women
The tights and short tights are constructed with Econyl recycled nylons, offering excellent stretch properties for ease of movement. Both tights feature one zippered back lumbar pocket, two thigh pockets and a tunnel under the back pocket for storing a shirt.
In addition to the collection expansions for 2024, Norrøna is launching 80-liter and 65-liter backpacking packs and an assortment of versatile and sustainably made belts.
For more information on the all-new collection launching in Spring 2024, please visit www.norrona.com or contact Rob Steffens at rob.steffens@rygr.us.
Retailers can preview the Spring/Summer 2024 assortment and schedule a line showing with the following sales contacts:
- Key accounts/General inquiries/Business development – Andi Malboeuf at andi@norrona.no
- Rocky Mountains, Intermountain West – Ian Decker at ian@blackdogsalesgroup.com.
- Pacific Northwest – Tyler Haasch atInfo@summitsalesnw.com
- Northeast – David Nihan at davenihan@gmail.com
- Mid Atlantic, Southeast – Chris Bremer at norrona@gmail.com
- Midwest – Tony Koziak at tony@getkozyoutdoors.com
- Canada accounts – Ryan Letchford at ryan@wabisabisales.com
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About Norrøna: In 1929, Jørgen Jørgensen, a Norwegian outdoor enthusiast, began his search for durable outdoor equipment to perform in Norway´s harsh and rugged land. Starting with simple innovations such as leather straps, canvas backpacks and cotton clothing, he set Norrøna’s direction: To search for the best in technical advancements and to create the ultimate performance products. Today, four generations later, Norrøna is still a family-owned and run company and a leader in the growing market of sustainable sportswear.
