San Antonio, TX, November 15, 2022 – As Kel-Lac Uniforms, Inc. moves into 2023, the company will develop a retail strategy that will allow them to unite tactical with outdoor. This repositioning will take on a more aggressive posture than in the past when the company onboarded outdoor brands like Camelbak, Danner, Salomon, LOWA, and Darn Tough.
Recently, the company added new exterior signage to their brick-and-mortar location; and just this month, have renamed all their social media platforms from Kel-Lac Tactical to Kel-Lac Tactical and Outdoor – Google Maps, Facebook, Twitter, Linktree, and Instagram just to name a few.
Part of this effort will allow the company to support the more active members of the military community who have an interest in the outdoors. The company is also excited to announce our partnership with Military Wild, a 501(c)(3) organization focused on serving the military community through a shared love of the outdoors.
“We know this transition will take time, but we see an opportunity to develop this new sales channel while keeping our roots in the tactical military space,” says Chris Hancock, company president.
Founded in 1951, KEL-LAC Unforms, Inc. is a supplier of individual equipment to the U.S. Air Force worldwide along with other federal agencies, including all organizations within the Department of Defense (DoD) and National Security Community. The company has grown to supply uniforms to public utilities, cities, universities, and companies within the oil & gas industry. Most recently, the company was approved as an officially licensed reseller of the U.S. Air Force.