KEEN Unveils New Lightweight Feet Enhancers for Spring/Summer 2013
For Immediate Release
JAM Media Collective
KEEN leads the way for Spring/Summer 2013 with KEEN.CNX, a low profile, lightweight way to experience anyplace without a ceiling. Just as the Newport brought consumers a hybrid way to connect with their outdoors 10 years ago, this new collection from KEEN brings fresh thinking to lightweight protective footwear, all with classic KEEN fit. Designed to feel like a natural extension of the foot, each of the 20 KEEN.CNX styles weighs 10 ounces or less and is ready to play.
Available across waterfront, multi-sport and casual categories for men, women and kids KEEN.CNX lightweight feet enhancers use the following technologies to achieve perfect fit and feel:
• Low profile, proprietary PU midsole with 4 mm heel-toe offset positions the foot in a truer stance to the ground encouraging natural movement without sacrificing support or comfort.
• Tried and true KEEN fit with a metatarsal ridge, contoured arch, secured heel and underfoot structure give the user just the right amount of protection.
• A simplified upper construction eliminates layers of material for a better fit.
KEEN.CNX is the essential KEEN fit and protection lightened up to make every step a natural connection.
“We’re excited to provide the light weight, low profile KEEN.CNX collection which delivers the KEEN promise of fit and protection,” said Ron Hill, vice president of merchandising at KEEN. “City, trail or water, the new KEEN.CNX collection is ready to play on all terrains.”
For wet adventures, KEEN introduces the Clearwater CNX for men and women. This low-profile hybrid sandal contains a washable polyester webbing upper, PU midsole with a four-millimeter drop, and metatomical toe ridge in the footbed. The outsole has multi-directional flex grooves with razor siping for enhanced traction on slick surfaces. With its dynamic bungee lace system, the Clearwater CNX is an easy-on-easy-off breezy water sandal and is perfect for a playful romp along the river or shore.
Also making a splash this season is the men’s and women’s Cascade CNX, a sport sandal with a non stretch synthetic upper and smooth, seamless microfiber lining. The Cascade CNX features a static lace system to provide a more secure fit when playing on the water.
The Tunari CNX for men and the Haven CNX for women offer lightweight agility and comfort for light day hiking and scrambles on various terrains. In addition to having enhanced fit, being low profile and lightweight, both employ reverse strobel construction for an extra-smooth, streamlined connection to the foot. Multi-directional flex grooves on the outsole provide freedom of motion and high grip contact with the ground.
Connecting as easily to hiking trails and the waterfront as to urban playgrounds, KEEN unveils casual KEEN.CNX styles inspired by city streets.
The women’s athletic-inspired Mercer CNX collection is offered in three silhouettes: Ballerina, Lace and Mary Jane. Each features a breathable mesh and suede upper with a streamlined interior. All three are ready to transition from a day in the city, to a walk in the country in colorful style.
Additional casual KEEN.CNX styles include the women’s leather Delancey CNX, available in Mary Jane, Ballerina and Lace silhouettes for a full day of strolling.
For men, the Bleecker CNX collection offers an assortment of low-profile, lightweight leather feet enhancers including Lace and Slip-on styles that easily transition from the office to an evening of live music.
With six new colorful KEEN.CNX options, this collection will inspire kids to connect to the outdoors. Both the boys’ Medomak CNX and girls’ Sagewood CNX multi-sport styles are built for hours of outdoor play and adventure, with a water-resistant upper, breathable mesh lining and KEEN.CNX signature technologies. Plus, the multi-directional outsole provides traction on a variety of surfaces, ideal for playing tag to chasing fireflies.
Other kids’ styles include the Seacamp CNX water sandal, Rockbrook CNX water shoe, Breezemont CNX every day shoe, and Nashoba CNX hybrid leather sandal.
Keep up with all things KEEN at www.keenfootwear.com. Connect with KEEN at facebook.com/KEEN and @KEEN on twitter.
KEEN, Inc. manufactures hybrid outdoor and casual products, including footwear, bags and socks. Founded in 2003 with the launch of the Newport sandal known for its patented toe protection technology, KEEN creates innovative and comfortable products that transition seamlessly from work to play, and enables people to pursue a Hybrid lifestyle: create, play and care. Through its Hybrid.Care giving program, KEEN supports social and environmental organizations around the world. The company recently launched the KEEN Recess Revolution, encouraging adults to take 10-minute outdoor “Recess” breaks every day to re-energize at work and be healthier and happier. Named one of “America’s Best Places to Work” by Outside magazine, KEEN is headquartered in Portland, Ore. KEEN products are available in more than 5,000 retail locations in 60 countries. Discover more about KEEN at keenfootwear.com, facebook.com/keen and twitter.com/keen. To learn more about KEEN recess, visit www.recess.keenfootwear.com.