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KEEN Ambassador and Founder of Outdoor Afro Wins National Conservation Award

April 30, 2014

Media Contact

Julie Atherton
JAM Media Collective

Portland, Oregon

National Wildlife Federation recognizes Rue Mapp with National Conservation Achievement Award

Today KEEN Ambassador and Outdoor Afro founder Rue Mapp was awarded the National Wildlife Federation’s (NWF) 2014 Communications award. Mapp received this prestigious award for her dedication to environmental education and passion for connecting African-Americans with nature. She accepted the award today at NWF’s Conservation Achievement Awards in Washington D.C.

Mapp has worked for more than two decades with digital media to reinvent African-American connections to nature. In 2009 she founded Outdoor Afro, a social media and urban leadership network. As the CEO and founder, Rue Mapp has motivated African-Americans across the nation to spend more time in nature.

“It is humbling to be recognized for something I care so deeply about while championing a cross-section of national efforts that are altogether about positive connections to nature for everyone,” said Mapp. “KEEN especially has been at the forefront of supporting me through Outdoor Afro as a champion for helping others get outside, and care for our environment.” 

Recognition for Rue Mapp’s innovative and effective ideas has been honored by the Obama administration. She was invited to the White House to participate in the kick-off of America’s Great Outdoors initiative and the launch of Michelle Obama’s Let’s Move! campaign. Backpacker Magazine named her a Hero. She was placed on the Root 100 of the top African-American achievers and influencers for 2012, and received the Outdoor Industry’s Inspiration Award and named a NewsOne for black America “Game Changer” in 2013. She has also received California’s Josephine and Frank Dunaneck award for her humanitarian efforts

“KEEN supports leaders and organizations that help to create a healthier planet. Rue Mapp is the perfect example: She is motivating the next generation of African Americans to get outside and become the conservation leaders of tomorrow,” said Dave Munk, events and sponsorships manager. “Our hope is that KEEN fans and future fans are inspired to follow a similar path. We know that each individual action can add up to something bigger. Collectively, we can change the world one step at a time.”

About KEEN
Inspired by a love of the outdoors, KEEN Inc. manufacturer of hybrid outdoor and casual products, including footwear, bags and socks, is dedicated to creating quality products that support the lifestyles and outdoor adventures of active people around the world. KEEN products can be found online and through more than 5,000 retail locations in more than 60 countries, as well as in KEEN Garage retail stores in Portland, Palo Alto, Tokyo, Prague and Toronto, where fans can enjoy the branded experience. The company operations and culture reflect a stand-out commitment to building a strong community and a healthier planet so that all can create, play, and care. Learn more at