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KC HiLiTES teams up with Backbone Media

August 6, 2020

Media Contact

Joe Risi

Backbone Media

PR Manager


KC HiLiTES, the creator of the first off-road light in 1970, has teamed up with Backbone Media as its public relations agency of record.


“For over 50 years, the KC brand has been a symbol of adventure, freedom, quality, and performance. We create iconic looking and high performing products engineered in the extremes for those who have a thirst for the paths less traveled,” said Alan Wang, CEO of KC. “We stand for the outdoor enthusiasts – from off-roaders, professional racers, overlanders, hikers, mountain bikers and everyone in between – because that’s who we are, and we make products that allow us all to Adventure Further.”

“Backbone Media, with its expertise in the active lifestyle market and its portfolio of leading lifestyle brands, will be a key partner in our ongoing storytelling in our 50th year of business” said Ali Sedghat.


With headquarters in Williams, Arizona, the family run and operated, KC has maintained a focus on quality and customer service.  KC’s lights are designed and built to be tough, built to last and built with an absolute commitment to quality that is backed by an industry leading limited 23-year warranty.

From their start with KC’s Daylighter®, which has become the global icon in the lighting industry, they’ve evolved to products that include PRO6Apollo ProSlimLiteCarbon PODLZR LEDsGravity LEDs , Cyclone, and various series of technology-driven LED lights with vehicle racks to complete every off-road setup.

“In 2020 KC has several new and exciting lighting options launching, and we’re excited to help KC connect with the first time off-roader, seasoned van lifer, and the veteran desert racer to equip their vehicle to go further into the night” said Nate Simmons, President of Backbone Media.


About KC Inc.

Since 1970, KC has been manufacturing auxiliary performance lighting for off-road vehicles. Our mission is to deliver performance built, rigorously tested lighting solutions to consumers all over the world. We are committed to placing ingenuity, quality and value at the heart of every KC product and delivering unmatched levels of customer service and support. 2020 is KC’s 50th year in operation.


Our vision is to create a brighter world, full of adventure through meaningful experiences with each other.

Our mission is to design premium unique products that illuminate life’s adventures.




About Backbone Media

Backbone Media targets, engages and inspires the active lifestyle audience through public relations, social media, media planning and buying. For more than 20 years, Backbone has worked with leading outdoor gear, apparel, technology, and food and beverage brands, as well as tourism destinations around the world. Backbone has offices in Carbondale and Denver, Colorado, and is a six-time recipient Outside magazine’s “Best Places to Work” award. For more about Backbone Media, visit