Shift to Ionic+™ Debuts Across 11 SS Products at Summer Outdoor Retailer, Aug. 8-10
Noble Biomaterials, creator of advanced antimicrobial systems, announces today that the Ionic+™ fabric treatment is now the sole antimicrobial for Flylow Gear, the independent, homegrown and mountain-raised creators of outerwear and apparel.
Ionic+ is uniquely positioned in the marketplace with antimicrobial treatments in both yarn and fabric, using silver ion technology to inhibit growth of microbes and odor-causing bacteria on fabric. In Spring of 2021, Noble Biomaterials launched Ionic+ Durable, a self-cleaning, silver-based antimicrobial treatment that fights bacteria and other microbes that accumulate on the surface of fabrics. Less odor-causing bacteria allows active users to wash less and extend the life of products by reducing the number of times garments need to be washed. Ionic+ has become widely adopted in the outdoor, sport and athleisure markets, while its proliferation continues in healthcare and medical applications.
Flylow’s move to Ionic+ comes ahead of Summer Outdoor Retailer, and will be used in a selection of men’s and women’s apparel that include the Shaw (M, $75), Garret (M, $65), Bandit (M, $80), Honey Henley (W, $75), Moonlight (W, $80), Jessi (W, $60), Hawkins (W, $65), Nash (M, $60), Lopez Polo (M, $65), Jana T (W, $65) lines and the all-new Nash ¾ (M, $70).
“We design our gear for long days outdoors, whether that’s sitting by the river or a six-hour mountain-bike epic,” says Flylow President and Cofounder Dan Abrams. “Including Ionic+ in our apparel means you can do that day-in and day-out without a load of laundry in between, saving time and water.”
The new Flylow Gear with Ionic+ will be available Spring ‘22 via flylowgear.com as well as other outdoor retailers.
“Ionic+ is the perfect match for high performance apparel like Flylow Gear,” says Allon Cohne, Chief Marketing Officer at Noble Biomaterials. “We strive to be that secret ingredient of why people fall in love with their gear. Flylow has a discerning clientele for performance gear, and we’re thrilled they’ve chosen Ionic+.”
Noble Biomaterials is a registered FDA medical device facility, an essential sole-source technology supplier of medical components to the US military, and a US EPA–registered antimicrobial manufacturer. Noble products are EPA, FIFRA, BPR, and CE conforming. Ionic+ products exceed the performance claims on the market to which Noble is publicizing within its social and digital channels. As an EPA compliant partner, Noble Biomaterials take very seriously any claims made to the consumer.
For more information on Noble Biomaterials and to view their full range of fabric applications, please visit www.noblebiomaterials.com.
About Noble Biomaterials, Inc.
Noble Biomaterials, Inc. is a global leader in antimicrobial and conductivity solutions for soft surface applications. The company produces advanced material technologies designed for mission-critical applications in the performance apparel, healthcare, industrial, and emerging wearable technology markets. Its flagship brands, X-STATIC®, Ionic+™, and CIRCUITEX®, are used by hundreds of world-class licensees to provide odor elimination, infection prevention/management, biometric monitoring, and conductive protection benefits. Its headquarters and manufacturing facilities are located in Scranton, PA, and the company has offices in Europe, Asia, and South America. www.noblebiomaterials.com
About Flylow Gear
Flylow was started by two friends who imagined better gear for the mountains. Today, the company is still independent, homegrown, and mountain raised. Their technical outerwear was built by skiers, for skiers, and their growing year-round collection includes versatile, trusted apparel for everyday life in the mountains. For more information, check us out at www.flylowgear.com.