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Introducing Catapult Outdoor Recreation Accelerator

January 4, 2019

Media Contact

Daniel Marshall
ICELab @western

Applications are now open for the first of its kind Outdoor Industry-Specific Accelerator program.

Crested Butte/Gunnison/Boulder, Colo. – January 4, 2019 – Active Interest Media (AIM), the Outdoor Industry Association (OIA), ICELab @ Western, and Moosejaw have joined forces to launch the Catapult Outdoor Recreation Accelerator open to outdoor industry startups throughout the U.S.

The Catapult OR Accelerator is a 12-week intensive program focusing on product and service-based startups positioned for growth. Only 3 teams will be accepted into the 2019 program. Finalists will split time between the ICELab Campus in the Gunnison Valley and at AIM headquarters in Boulder. Teams will have the opportunity to learn from industry professionals, develop new strategies, and are provided the tools to ramp up quickly for success.

The program will place all of its support on the needs of each of the three businesses accepted into the program. According to Sharon Houghton, AIM Managing Director Outdoor, “AIM is thrilled to partner with ICELab, OIA, and Moosejaw to bring a first of its kind accelerator to the outdoor industry and to Colorado. It is truly an honor to develop a program that helps innovators “catapult” their visions to the next level.”

For outdoor recreation businesses interested in applying to Catapult:

  • Applications now open until January 15, 2019 > Apply Here
  • Candidate selection will take place in late January 2019
  • Successful applicants will already be staged for or are already selling product or services to customers.
  • All participating teams will showcase final pitches during the 2019 Boulder Startup Week.
  • All participating teams have the opportunity to participate in a booth at both the 2019 Summer and Fall Outdoor Retailer Shows.
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    About Outdoor Industry Association

    Based in Boulder, Colo., with offices in Washington, D.C., Outdoor Industry Association (OIA) is the leading trade association for the outdoor industry and the title sponsor of Outdoor Retailer. OIA unites and serves 1300 manufacturer, supplier, sales representative and retailer members through its focus on trade and recreation policy, sustainable business innovation and outdoor participation. For more information, visit