inov-8 and Spartan Race: A Natural Fit - Outdoor Industry Association

inov‑8 and Spartan Race: A Natural Fit

For Immediate Release

Nicole Leonardo
+1 508 480 8856

Jun 14, 2012

inov-8 has teamed up with adventure race group Spartan Race for a new partnership surrounding the latest craze in fitness and racing for extreme athletes.
Everything inov-8 does is designed to celebrate the grit and glory of the committed athlete, the type that compete in races that go by names like “The Beast” and “The Death Race”. inov-8 shoes handle even the most extreme, muddiest obstacles like a Spartan.
    •Traction and flexible sole of the shoes help with climbing and gripping slippery surfaces
    •Secure fit and light weight design allow you to move quickly and feel assured that you won’t
    be leaving your shoe behind in a pile of mud
    •Highly breathable mesh upper allow mud and water to drain to keep feet dry
inov-8 has a line of over 25 trail shoes for different terrain and experience levels, with a whole new trail series releasing later this summer. inov-8 makes award winning trail shoes and you can bet you can win some Spartan awards wearing inov-8s.
With their partnership, inov-8 will be doing joint shoe promotions and giveaways to Spartan
Race participants, fans and blog readers. To learn more, check the inov-8 Facebook page and News portion of

inov-8™ is an international sports performance brand that is passionate about delivering performance through innovation. Since 2003 inov-8™ has been producing minimalist footwear that is the choice of World Champions.