Icebreaker Clothing Appoints Rob Fyfe as a Board Director - Outdoor Industry Association

Icebreaker Clothing Appoints Rob Fyfe as a Board Director

For Immediate Release

Linley Boniface
DDI  04 890 5321

Cell  021 844 302

Wellington, New Zealand — Jun 22, 2012

Icebreaker has appointed Air New Zealand Chief Executive Officer Rob Fyfe as a Board Director effective July 1, 2012.
Icebreaker founder and Chief Executive Officer Jeremy Moon said he is thrilled to have attracted Mr. Fyfe to the company’s board.
“We are a growing, innovative, entrepreneurial company passionate about developing an international premium brand-led business from New Zealand. To have attracted Rob to the Icebreaker board will greatly strengthen the path we are on, and on a personal note I feel really lucky to have such a strong mentor,” said Mr. Moon.

“Rob is a world class business leader who is energised by innovation, focused on customer engagement and is driven to see New Zealand business succeed on the global stage. As a CEO it’s critical that I’m always learning and being inspired, and I feel privileged that a New Zealander of Rob’s calibre has agreed help me take Icebreaker to the next level,” Mr. Moon continued.
Mr. Fyfe said he feels privileged to be given the opportunity to join the Board of Icebreaker.
“What Jeremy and his team have achieved over the past 17 years has been truly inspirational and theirs is a business story all New Zealanders should be proud of. They have proven that you can take a great idea and Kiwi innovation and create a global success even when you are a long way from key markets,” he said.
About Icebreaker
Launched in 1994, Icebreaker was the first company in the world to develop a merino wool layering system for the outdoors. It was also the first outdoor apparel company in the world to source merino directly from growers, a system it began in 1997. Icebreaker merino clothing for the outdoors, technical sports and lifestyle includes underwear, mid layer garments, outerwear, socks and accessories for men, women and children. Icebreaker is based in Wellington, New Zealand, and is sold in more than 3000 stores in 43 countries. See for more information about Icebreaker, and for more information on Icebreaker founder and CEO Jeremy Moon.