Honey Stinger Names Jennifer Shea National Sales Manager

For Immediate Release

Michael Shea
Backbone Media
michael.shea@backbonemedia.net
970-963-4873 ext. 123

Steamboat Springs, CO — Sep 5, 2012

Honey Stinger, the leading manufacturer of honey-based nutritional products, is pleased to announce the addition of Jennifer Shea as its national sales manager. In addition, current sales team member Christian Boeri has been named key account representative for the grocery category. Both Shea and Boeri will start immediately.

Jennifer Shea joins the Honey Stinger team as national sales manager with more than 15 years of sales and marketing experience across a variety of industries. Shea worked in the magazine industry for leading publishers and national distributers; for the Hearst Distribution Group and Time Warner Retail Sales and Marketing, where she held several leadership positions including brand manager, director of sales for direct and regional wholesale sales and key account management. Her broad experience in media sales and distribution, sales team management and knowledge of supply chain issues and new product introductions will be critical in her new role.

“Jennifer has a strong background in sales and has proven herself as a natural leader on a national level as well as here in Steamboat,” states Bill Gamber, co-founder of Honey Stinger.  “We are looking forward to growing Honey Stinger sales under her strong leadership.”

“I am thrilled to join Honey Stinger at such an amazing time,” says Shea. “The company’s products and business philosophy continue to drive health, wellness and performance. I look forward to working with our talented staff to increase sales and expand our market share.”

Christian Boeri changes roles within the company, transitioning to the grocery sales team from his current sales position in the bicycle category. Boeri has over five years of sales and marketing experience in the outdoor industry promoting Sole Technology’s brands Thirty Two, etnies, Emerica, and Altamont. He joined Honey Stinger earlier this year.

About Honey Stinger

Located in Steamboat Springs, Colo., Honey Stinger makes convenient, nutritious and great tasting honey-based foods including energy bars, protein bars, energy gels, organic waffles and organic chews. Fueling some of the country’s top cyclists, runners, triathletes and teams including co-owner Lance Armstrong, Honey Stinger products may be found at specialty sporting goods retailers, natural food grocers and www.honeystinger.com.