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Honey Stinger CEO Steps Down

December 3, 2021

Media Contact

Delaney Wood
Backbone Media
970.963.4873 ext. 1228


Honey Stinger, alongside its equity partner, Factory-LLC announces CEO Mike Keown will step down from his post at the end of the year for personal reasons.

“After thoughtful consideration with my wife, and in discussions with the Factory and the Board, I feel it’s the right time for me transfer the leadership of the organization to new hands,” said Keown. “I’m proud of the work the team and I have done to grow the business and look forward to continuing to be involved as a board advisor and champion for all that is happening at this great brand.”

Keown joined Honey Stinger as CEO in 2019 bringing more than 30 years of CPG experience to lead the company’s electric growth. During his tenure, he led the business to become a Top 20 brand while implementing social change initiatives at both the national and company level through the creation of the Athlete Advisory Committee – a collection of athletes and community leaders dedicated to diverse representation in sport. In addition, he deepened the company’s roots in Steamboat through partnerships with Colorado Mountain College and Alterra Mountain Company – making Honey Stinger products available again on mountain at Steamboat Resort.

“We want to thank Mike for his leadership and dedication to growing a thriving company here in Steamboat,” said Rich Thompson, managing partner at Factory-LLC. “His efforts have built an even stronger foundation for growth for a company we believe has incredible potential.”

Rich Thompson will serve as Interim CEO while the organization conducts a nationwide search for a replacement at its Steamboat headquarters.

About Honey Stinger

Fueling more than 400 professional teams and collegiate athletic programs as well as countless athletes and fitness enthusiasts alike, Honey Stinger makes great tasting, convenient, honey-powered sports nutrition to help athletes prepare, perform, and recover at their best. The company’s diverse product offering includes a variety of waffles, gels, chews, bars, hydration and more, providing natural, sustained energy for every endeavor. Based in Steamboat Springs, Colorado since 2001, Honey Stinger’s products can be found at top retailers including grocers, convenience stores, sports retailers and online at