HOKA ONE ONE and the Outbound Collective have partnered to launch a film series to elevate and amplify the stories of underrepresented athletes and leaders within the outdoor community and to inspire everyone to get outside. HOKA ONE ONE is the exclusive presenting partner of the 2020/21 #EveryoneOutside film and content series which includes two longer-form films, and four shorter profiles.
The Outbound Collective’s partnership with HOKA ONE ONE also includes support of its Writers Residency for Underrepresented Storytellers program, as well as a fully-integrated campaign that includes product integrations, editorial collaborations, and a number of community engagement projects.
“We are grateful for the opportunity to work in partnership with the Outbound to amplify the #EveryoneOutside film series, furthering the HOKA value of uplifting BIPOC voices in the outdoor space,” said Martha Garcia, Director of Global Creative and Communications at HOKA. “This has been a true team effort from our entire marketing team, and we’re thrilled to be able to share these meaningful stories with the world.”
The first film entitled “Resilience”, produced in partnership with Wondercamp, features Lesford Duncan and Outdoor Outreach, a San Diego-based nonprofit founded in 1999. The 11-minute film was released online today and spotlights Outdoor Outreach’s mission to connect youth to the transformative power of the outdoors.
With the release of this first film, HOKA ONE ONE and Outbound Collective will host a virtual panel discussion about the film on Wednesday, December 9, at 8:00 PM EST, 5:00 PM PST. The panel includes:
- Lesford Duncan, Senior Director of Programs at Outdoor Outreach
- Lexus Morrow, Youth Programs Assistant Coordinator at Outdoor Outreach
- Tatiana Butte, Outdoor Equity Advocate at Outdoor Outreach
- Martha Garcia, Director of Global Brand Creative Communications at HOKA ONE ONE
- Teresa Baker. founder of In Solidarity Project – Outdoor CEO Diversity Pledge
- José González, founder of Latino Outdoors
“We’re excited to bring this group of individuals together, to support Les and these amazing young leaders from Outdoor Outreach, and to continue the important conversation of how we can all become better advocates for access to the outdoors,” said Brian Heifferon, CEO and co-founder of Outbound Collective.
The second film of the series will feature Jahmicah Dawes, Founder of SlimPickins Outfitters, the first Black-owned outdoor gear shop in the U.S. The target release date is January 2021.
Previous #EveryoneOutside films have been selected for inclusion in prestigious film festivals including MountainFilm, 5Point Adventure Film Festival, and Banff Film Festival.
This program is one of several Outbound Collective initiatives designed to get everyone outside, especially members of communities that the outdoor industry has historically excluded. They have created initiatives to promote representative storytelling, spotlight diverse artists, highlight underrepresented communities in film, and strengthen partnerships with and between community partners. Through these efforts, The Outbound Collective will build an inclusive and truly representative home for the modern outdoor industry.
About HOKA ONE ONE®
HOKA ONE ONE® produces premium performance footwear for athletes of all types. Born in the mountains, HOKA ONE ONE shoes were initially distinguished by their oversized midsoles; today they are designed with the same enhanced cushioning, inherent stability and problem-solving inspiration to meet the running, walking, fitness and outdoor needs of a wide variety of users. With a bold and often unexpected approach, HOKA ONE ONE empowers athletes of all levels to feel like they can fly. For more information, visit hokaoneone.com or follow @hokaoneone #timetofly.
ABOUT THE OUTBOUND COLLECTIVE
Launched in 2013, the Outbound Collective is a website, iOS and Android app dedicated to helping travelers find local adventures, tours, and lodging options around the globe. The Outbound Collective helps its 15 million website users and 850,000 social media followers find the best spots to hike, camp, chill, and more – all with a simple interface, incredible photography, inspirational destination guides, how-to’s and stories. To learn more, visit. theoutbound.com and follow them on Instagram, Facebook, Pinterest and Twitter.