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Hillsound Equipment Joins Responsible Packaging Movement

June 3, 2021

Media Contact

Elizabeth Cross
Groundswell PR
elizabeth@groundswellpr.com
970.390.9386

Vancouver, BC

Hillsound Equipment, the leader in innovative and award-winning outdoor accessories, has joined the Responsible Packaging Movement to further develop sustainable practices. The movement, founded by prAna, is uniting and encouraging brands to work towards an industry-wide elimination of plastic and increase the use of non-virgin forest fibers in all product packaging.

Hillsound joins over 55 like-minded brands in the quest to reduce waste in consumer products. The brand will be redesigning existing and future product packaging to eliminate plastic and utilize 100% recycled or FSC Certified materials. Additionally, they will be working with suppliers to eliminate excess packaging across supply chains and aim to eliminate single-use polybags by 2025.

“To ensure future generations can enjoy the outdoors as we have, we need to further minimize our company’s environmental footprint,” said Katie Lawrenuk, Hillsound Equipment’s Operations & Sustainability Coordinator. “We believe that focusing on reducing waste from our supply chain will create a significant impact. We are excited to join prAna’s Responsible Packaging Movement and collaborate with like-minded brands as we work towards eliminating plastic and virgin forest fibers from our packaging.”

“Sustainability is one of our core company values and a central pillar of the design process – and nowhere is this more true than product packaging,” commented Eric Goodwin, Hillsound Equipment’s Designer. “From the start of the product development process, we have packaging in mind and work to make it useful, reusable, or – at the very least – recyclable. Now, we’re taking another step toward sustainability. Despite the challenges, we will continue to push forward and incorporate sustainability into the very core of design ethos.”

To join the movement or to learn more about the Responsible Packaging Movement, visit https://www.prana.com/sustainability/responsible-packaging-movement.html.

For more information on Hillsound and their products, visit www.hillsound.com.

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About Hillsound Equipment, Inc.
Hillsound is an equal opportunity employer based in Vancouver, British Columbia. The company was founded on the premise that backpacking should be safe, accessible and fun. Since debuting their flagship Trail Crampon in 2007, the brand has expanded its offering of thoughtfully engineered traction devices to include durable gaiters, ultralight seating, and other meticulously crafted, award-winning gear to appeal to outdoor lovers at any skill level. With a mission to create innovative, high-quality products to improve performance and accessibility to the outdoors, Hillsound invites you to stay curious and courageous. Follow their adventures on InstagramFacebook, and Twitter.

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