High Sierra Teams Up With GreatEscape2008 As the Official Supplier of The World Greatest Travelers™ - Outdoor Industry Association

High Sierra Teams Up With GreatEscape2008 As the Official Supplier of The World Greatest Travelers™

For Immediate Release

Stella Peterson
High Sierra Sport Company
847.876.7248
stella@hssc.com

Santa Monica, California — Feb 14, 2008

High Sierra Sport Company, a leading manufacturer of soft-sided luggage and bags for a variety of active travel, is teaming up with GreatEscape2008 to outfit this year’s participants who will be competing in the 4th around-the-world travel adventure that will crown The World’s Greatest Travelers.™

GreatEscape2008: The Global Scavenger Hunt’s event will take place over 23-days between April 11th and May 3th, 2008. Teams of two will be competing in this annual travel adventure and cultural immersion that will travel from San Francisco to Toronto—the long way! Intrepid Indiana Jone’s (and Jane’s) will be taking A Blind Date With The World™ visiting Lost Cities, participating in exotic local customs, ferreting out bizarre clues, tasting uncommon delicacies, and riding every sort of four-legged beast available, while conducting cultural-oriented scavenges on four continents and at least 10 countries. The intrepid adventurers will not know any of their impending destinations and also be limited to public transportation in those exotic locales.

“When you read High Sierra’s mission statement and meet its employees, you immediately understand the depth of their passion for adventure travel. Their commitment to product excellence and empowering others to achieve their adventure travel dreams is also what The Global Scavenger Hunt’s travel adventure is all about: keep things simple and help others achieve things they would not normally do,” says William Chalmers, travel author and 2008 Event Director. “We are proud to welcome aboard High Sierra as the Official Supplier of The World’s Greatest Travelers.™”

High Sierra has developed a 30-year reputation for providing the market with better quality and highly featured merchandise. The company is also known for its innovative designs for the consumer looking to make an intelligent choice for their next luggage, daypack or active lifestyle sport pack purchase. High Sierra has grown to become one of the largest outdoor companies in the United States. Its entire collection can be viewed on their website at HighSierraSport.com.

“The trust and confidence that our consumers have in the High Sierra brand combined with passion and motivation of The World’s Greatest Travelers™ will aspire those to reach goals and new adventures,” says Hank Bernbaum, president of High Sierra Sport Company. “High Sierra is built on a foundation of creating products with higher quality raw materials, and we look forward to continue to introduce products for all adventurous souls.”

The winners of The Global Scavenger Hunt™ travel adventure competition will have battle tested the limits of their High Sierra gear by traveling over 40,000 kilometers in mountains, deserts, urban and rural landscapes alike. The travel adventure competition is also the platform for raising a $1 million goal for international humanitarian organizations including: KIVA, Partners in Health, Doctors Without Borders, CARE, UNICEF, and International Special Olympics among others.

Armchair travelers and adventurers alike can follow the around the world travel competition by visiting the official daily blog at GlobalScavengerHunt.com April 10th.

About High Sierra Sport Company
High Sierra Sport Company (HSSC), specializing in user-friendly adventure travel gear, offers versatile lines tailored for outdoor enthusiasts, skiers and snowboarders, travelers, students and professionals looking for the smart choice in durable and functional backpacks, duffels, and wheeled luggage.

The official supplier of bags and luggage for the U.S. Ski and Snowboard Team, High Sierra’s memberships include the Outdoor Industry Association (OIA), Sporting Goods Manufacturers Association (SGMA), SnowSports Industries America (SIA) and the Travel Goods Association (TGA).

For more information, please call (800) 323-9590 or visit www.highsierrasport.com.

# # #