GU Energy Announces New Sales Agencies - Outdoor Industry Association

GU Energy Announces New Sales Agencies

For Immediate Release

Gordon Wright



Berkley, CA — Mar 11, 2013

GU Energy Labs, creators of the original energy gel, is pleased to announce the addition of new sales agencies in the New England, Northeast, Southeast and Rocky Mountain territories.

The expansion of GU’s sales force marks the significant success and increased demand for GU Energy products throughout the North American market.  

“We are thrilled to expand our sales team with such professional and experienced new team members,” said Colin True, National Sales Manager for GU Energy, “These pros bring a wealth of knowledge and sales expertise that will continue to harvest and strengthen our relationships with dealers and customers alike throughout North America.”

Among the new hires, Judd Feingold and his team from Up East Sales will be covering Run/Outdoor markets in the New England territory, while George Frick and a team of reps from New England Specialty Sports will oversee the cycling market.  In the Northeast, MVP Sales led by Michael Longo will be facilitating Run and Outdoor retail, while Venture Sports, Inc. Al Trunstall and his team oversee Run and Outdoor in the southeast states of Tennessee, North Carolina, South Carolina, Kentucky, Alabama, Georgia and Mississippi.  Finally, in the Rocky Mountains, RJ Guiney of Mountain Source and his team will serve both the Run/Outdoor and Utah/Wyoming Cycling accounts.

“Even as we increase our sales footprint overseas and in the health and vitamin categories,” said GU’s Vice President of Sales, Christian Johnson, “We are always looking to solidify and expand our category-leading sales in our core markets.”


GU’s original Energy Gel was launched in 1994 in Berkeley, CA. GU Energy Labs consistent innovation keeps GU at the forefront of the industry.  Roctane, Chomps and GU Recovery Brew are staples of endurance athletes’ worldwide, providing scientifically proven, performance-tested nutrition.  For more information about GU, log onto