Gregory Mountain Products sales grew by 16% in 2021 to $59.4 million – an increase of $8.2 million from the previous year
Closing out the fiscal year, Gregory Mountain Products, a longtime leader in backpacks and active travel gear, saw 16% net sales growth globally in 2021. Key markets supporting the brands success in 2021 include North America which experienced a 62% growth in sales, and Europe which experienced a 36% growth in sales over the previous year. The numbers mark an impressive recovery after what has been a uniquely challenging few years.
The strong performance speaks to Gregory’s outstanding team, authentic products and committed community. Small to midsize packs, including hydration packs, experienced the largest gain. Gregory correlates growth in the category to strong brand momentum and increased participation in outdoor recreation related to the pandemic. According to the 2021 Outdoor Participation Trends Report, 53% of Americans ages six and over participated in outdoor recreation in 2020, the highest participation rate on record.
Amid record growth in 2021, Gregory expanded its team and Salt Lake City-based headquarters. The headquarters, located at the base of Mt. Olympus in the Wasatch Mountains, is home to the brand’s sales, marketing, operations, research and development, and in-house prototype lab. The expanded team includes new hires in planning, marketing, product creation and consumer experience. The senior leadership team grew with veteran staff in sales, operations, marketing and product development receiving promotions. In addition, Gregory’s longtime leader of 20 years, John Sears, was promoted to General Manager overseeing global brand strategy and growth.
“I could not be more proud of the Gregory team and all that we have accomplished over the last two years,” says Sears. “The multitude of challenges we have faced both personally and professionally has only brought our team closer together. I have no doubt this experience has strengthened Gregory’s long time commitment to build uncompromised products that enable adventure and discovery, and it has been incredibly rewarding to welcome so many new adventurers into our outdoor community.”
The success experienced in 2021 bodes well for the year to come as Gregory heads into its peak season and launches its spring 2022 collection of new backpacking and hiking hydration packs. To learn more about Gregory Mountain Products, its team and award-winning pack collections, visit www.GregoryPacks.com.
About Gregory Mountain Products
For almost 50 years, Gregory Mountain Products has been the leader in expedition, backpacking, daypacks and travel gear. World renowned for fit, durability, and performance in all of its products, Gregory has won awards for its pack designs from such diverse media outlets as Outside Magazine, Backpacker, National Geographic, Popular Science and Men’s Journal. Responsible for many industry firsts in backpacking fit and design, the Gregory research and design team continues to lead the way in innovative backpack technology and performance.