Grassroots Outdoor Alliance, Patagonia and Aron Ralston to Raise FUnds for SUWA

For Immediate Release

Roanne Miller
Grassroots Outdoor Alliance

Asheville, NC — May 17, 2012

Aron Ralston, renowned mountain climber behind the 127 Hours fame, will make a Utah appearance during the 2012 Grassroots Outdoor Alliance Show this June. Ralston will share his inspirational story along with a special screening of the Oscar-nominated film at Peery’s Egyptian Theater in Ogden, June 13 & 14, 2012.

The groundbreaking adventurer will account his experiences as documented in the movie 127 hours and international bestselling book Between a Rock and a Hard Place during a special presentation June 13 at 8 p.m. An autograph session will follow the presentation that evening. On Thursday, June 14 at 7:30 p.m. a special screening of the Fox Search Light film, 127 Hours will occur. 

Tickets for Aron Ralston’s June 13 presentation are now available in advance at Peery’s Egyptian Theater or online at Advance pricing is $15 for adults and $10 for students, or at the door $20 for adults and $12 for students.  Tickets for the special screening of 127 Hours on June 14 are $5. Seating is limited thus purchasing tickets in advance is strongly recommended. Ticket holders will be entered into nightly opportunity drawings with prizes from outdoor manufacturers such as Suunto and Icebreaker.

Proceeds from the event will be donated to the Southern Utah Wilderness Alliance (SUWA). Patagonia has committed to match Grassroots’ contribution of $5,000 to the SUWA if the event sells out.

In 2003, Ralston traveled seven miles into a remote area of Utah’s canyon country. He accidentally dislodged a boulder that crushed and pinned his hand. After six days of entrapment, he freed himself with a cheap multi-tool knife and hiked to a miraculous rescue.

Aron Ralston will present as part of the Grassroots Outdoor Alliance 2012 Summer Show, the largest independent outdoor retailer expo in the United States. Independent outdoor retailers, buyers and manufacturers will convene at the Ogden Eccles Conference Center June 12-15, 2012. Their mission is to unite the independent outdoor retailers as a strong voice to protect and promote the experience of outdoor enthusiasts across the United States. This is the second consecutive year Grassroots has hosted their Summer Show in Ogden. Grassroots is the main sponsor of the Aron Ralston event.

For additional information visit To purchase tickets visit

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Media Contact City of Ogden UT:  
Aimee Edwards   

Media Contact Grassroots Outdoor Alliance:
Roane Miller