Go RVing, the industry-leading vehicle-supported adventure platform, announces it will partner with Verde Brand Communications to support a range of public relations and digital marketing programs. Verde will help create strategy and brand campaigns that drive further success with Go RVing while also supporting the launch of the new RVX trade event, taking place in Salt Lake City at the Calvin L. Rampton Salt Palace Convention Center in March 2019.
The success of Go RVing has catalyzed the resurgence of the American Road Trip. More RV enthusiasts continue to live — and love — the lifestyle afforded by vehicle-supported adventure, and more outdoor recreation enthusiasts are proudly adding themselves to the ranks of RV owners. It’s truly a time like no other for growth and expansion in the $50-plus billion RV industry and adjoining outdoor recreation communities.
Verde will partner with Go RVing to ramp the visibility, engagement and reach of the RV lifestyle, ultimately inviting more enthusiastic RV owners to join the growing tribe of mobile, vehicle-supported adventurers. RVX: The RV Experience is part dealer-focused market development gathering and part business-to-business trade show. The gathering will deliver an experience designed to equip attendees with all they need to grow their relationship and relevance with existing and future RV owners, showcase the latest models and innovative designs in the RV market, and make RVing and outdoor adventure top of mind for consumers.
“We’re excited to work with the team at Verde PR to boost the RV lifestyle with outdoors enthusiasts and adventure travelers,” said Go RVing vice president Karen Redfern. “RVs provide a flexible, affordable and comfortable platform for all kinds of travel, and we look forward to working with Verde to drive that message.”
RVX will be the official “Kick-off to Camping Season” with a focus on new innovations, technologies and the industry’s best-selling products for dealers and consumers. Verde will create content and educational opportunities to support continued growth of the RV business.
In 1994, Go RVing was created as an all-industry marketing campaign that united the three branches of the industry necessary for a positive consumer experience – the RV manufacturers, the RV dealers and the campgrounds. The groups formed a coalition with the mission of growing the RV camping industry by educating the American public about the joys of RVing.
Today, Go RVing is the industry’s national promotional platform designed to attract more consumers to RVing, and highlighting dealer showrooms across America.
“Verde is incredibly proud to be selected as a brand communications partner to Go RVing and RVX,” said Kristin Carpenter-Ogden, founder and CEO of Verde Brand Communications. “There’s never been a better time to create expansion through proactively bridging vehicle supported adventure with more outdoor audiences. RV enthusiasts are incredibly passionate and together comprise a wide-ranging group of demographics who count themselves as fans and as part of an important movement — the mobile, RV lifestyle. We cannot wait to partner with the visionaries at Go RVing to power this movement to the next level through growing consumer awareness of the RV industry’s products launching at the RVX show in Salt Lake City next March.”
Verde Brand Communications is a full-service communications agency launched in the outdoor recreation markets in 2002. The Verde team is on the sharp end discovering and deploying integrated brand communications solutions that enable clients to own their respective omnichannel consumers. Verde’s work powers emotional consumer engagement, nurturing and conversion across channels through creative, integrated brand communications solutions tailored for the outdoor recreation industries.
For more about RVX, visit rvx.org and follow @GoRVing. To learn more about the future of the RV industry, tune in to episode 48 of the Channel Mastery Podcast featuring Frank Hugelmeyer, president of the RV Industry Association.
About Go RVing
Founded in 1994, Go RVing has grown into an all-industry marketing campaign that has helped fuel the growth in the RV camping industry by educating the American public about the joys of RVing. The marketing communications campaign serves as a consumer call-to-action, and Go RVing continues to introduce Americans to the freedom of RV travel and to build a passion for the adventures that await. https://gorving.com/
About Verde Brand Communications
Founded in 2001, Verde Brand Communications is a full-service brand communications agency focused on the outdoor and active-lifestyle markets. It offers a range of integrated marketing and communications services, including brand strategy and positioning, public relations, digital marketing, social media, paid media and content creation. Verde’s experience includes extensive work in the outdoor, snowsports, cycling, endurance, active travel, consumer electronics, craft beer and spirits, and lifestyles of health and sustainability (LOHAS) markets. Verde’s success is tied to the passion its staff has for the industries, brands and media with whom they work. Verde has offices in Durango and Boulder, Colorado, and Jackson, Wyoming. For more about Verde, visit www.verdepr.com.