Today, Garmont, the premier Italian performance footwear brand, introduces its Spring 2022 collection, headlined by the versatile new Groove Mid G-Dry hiking shoe, which features Garmont’s new fit developed specifically to serve the North American consumer. Consumers can learn more about the full collection at the new www.garmontnorthamerica.com, which recently relaunched and caters to the outdoor enthusiast.
After extensive research and analysis on the anatomy of the North American foot, the outdoor brand’s new styles feature an updated fit and last for comfort and durability. The new fit offers a wider toe box with more space around the toes that mimics the shape of an American foot, resulting in a shoe that has an Italian technical look with a North American feel.
The Groove Mid G-Dry ($160) is a versatile mid-cut hiker designed for on- and off-trail activities. The out-of-the-box comfort fit delivers confidence and protection at every step, while the G-Dry construction keeps the elements at bay. The Groove Mid G-Dry features an EVA bi-density midsole and GTF® OPALE outsole for more support on the heel, a softer sole for cushioning and comfort, and a large, rubber contact area at the toe, which provides 360-degree traction and grip.
Key features:
- 6mm suede leather upper.
- Heel Lock to help prevent heel slip and blisters.
- G-Dry construction protects from water and wind while ensuring breathability.
- GTF® (GoTrekFeel) OPALE proprietary lightweight outsole with a large contact area at the toe and the heel to provide 360-degree traction.
- C.E. (Advanced Cushion Enhancer) system with EVA bi-density midsole is more supportive on the heel for better stability and softer on the sole for better cushioning and comfort.
- Available in Men’s and Women’s fit.
Garmont’s new direct-to-consumer website demonstrates its commitment to growing its presence in North America. The user-friendly update improves the customer experience with activity, fit- and material-specific filters. Product pages now feature clear technology and fit sections as well as a comprehensive how-to blog and resource guide. The website also introduces a retailer discovery tool with map functionality to help users find Garmont boots close to where they live.
The Groove Mid G-Dry is available for purchase now and additional styles will be available for purchase later this spring. Consumers can learn more about Garmont and shop the new styles at www.garmontnorthamerica.com.
For more information on Garmont, please contact Senior Account Manager Ethan Peck at ethan.peck@rygr.us.
About Garmont: Founded in 1964 in northern Italy, Garmont® is a premier performance footwear brand for mountaineering, backpacking, hiking and outdoor lifestyle. They have been a leading brand of performance footwear for over 50 years. www.garmontnorthamerica.com
About rygr: rygr partners with leading active lifestyle brands to orchestrate 360-degree product and brand campaigns. We excel in the gray zone between earned, owned and paid media to generate buzz, build brand affinity and drive sales. www.rygr.us
