G-Form, a technology-driven protective solutions provider, today announced it was named the official protection sponsor of PMC Unpaved, a first of its kind gravel bike-a-thon. This inaugural event, taking place on October 1, includes two gravel routes, 50- and 30-mile options starting and ending at Camp Mah-Kee-Nac in Lenox, Mass. PMC Unpaved is a spoke in the wheel of the Pan-Mass Challenge’s (PMC) yearly fundraising campaign to raise critical funding for the Dana-Farber Cancer Institute. G-Form will join the organization’s community of passionate cyclists, volunteers and generous donors in support of the shared goal to make an impact in the fight against cancer.
G-Form has been an innovator in mountain bike protection with proprietary protective technology since 2010, providing knee guards, elbow guards, gloves, and protective compression wear for youth and adults. The brand is known for its SmartFlex™ Technology made with non-Newtonian material, making it soft and flexible until pressure is applied, at which point it hardens and protects. SmartFlex provides uninhibited freedom of motion and delivers the ultimate fit for athletes ensuring that the padding remains moisture-free and lightweight, regardless of the conditions.
“G-Form is proud to be a sponsor of the first PMC Unpaved event and to support the lifesaving research at the Dana-Farber Cancer Institute known around the world,” said Vice President of Global Marketing, Steven David. “This event will bring people and organizations together to enjoy the outdoors for a good cause right in our backyard.”
“I am pleased to welcome G-Form as our official protection sponsor for PMC Unpaved,” said Billy Starr, founder and executive director of the PMC. “We are grateful for their partnership as we kick off this inaugural gravel ride, which will support our fundraising efforts for Dana-Farber and this year’s $66 million goal.”
PMC Unpaved will bring together up to 500 new and existing PMC riders for a fun and challenging off-road cycling experience to raise money—as with all PMC cycling events, 100% of every rider-raised dollar from PMC Unpaved will directly benefit lifesaving cancer research and treatment as part of the PMC’s gift to Dana-Farber. In 2022, the PMC, Dana-Farber’s largest single contributor, has a fundraising goal of $66 million.
About the Pan-Mass Challenge:
The Pan-Mass Challenge (PMC) is a bikeathon that today raises more money for charity than any other single athletic fundraising event in the world. The PMC was founded in 1980 by Billy Starr, who remains the event’s executive director, an annual cyclist and a fundraiser. The PMC has since raised $831 million for adult and pediatric patient care and cancer research at Dana-Farber Cancer Institute through the Jimmy Fund. The event donates 100 percent of every rider-raised dollar directly to the cause, generating 55 percent of the Jimmy Fund’s annual revenue as Dana-Farber’s single largest contributor. The PMC has successfully melded support from committed cyclists, volunteers, corporate sponsors and individual contributors, all of which are essential to the PMC’s goal and model: to attain maximum fundraising efficiency while increasing its annual gift. The PMC’s hope and aspiration is to provide Dana-Farber’s doctors and researchers with the necessary resources to discover cures for all cancers. The PMC is presented by the Red Sox Foundation® and M&T Bank. For more information on the Pan-Mass Challenge, visit www.pmc.org.
G-Form is a technology-driven protective solutions provider. A pioneer in the advancement of impact protection technology for athletes, the company’s proprietary cutting-edge manufacturing process and utilization of innovative SmartFlex™ materials combine high-level impact protection with comfort, style, and complete freedom of motion. G- Form has become a chosen protective equipment brand for athletes across multiple categories including baseball, MTB, BMX, skateboard, soccer, volleyball, military, and professional stunt. For more information about G-Form, visit www.g-form.com.