From Clear To Sun In One Click - Outdoor Industry Association

From Clear To Sun In One Click

For Immediate Release

Switch Eyewear
103 Fairfield Rd
Fairfield, NJ  07004

Fairfield, NJ — Aug 17, 2012

Switch Vision is changing the “context” by which we see the world!

Introduced in 2009, the Switch Vision Performance Sun Collection completely reinvented the way in which consumers interchanged their sun lenses according to their light management requirements. “We are quickly becoming a key player in the interchange sun business both in the Optical Industry and now the Retail Sport Industry,” states Anthony P. DiChiara, CEO of Switch Vision, “We realized there is an entirely underserved yet passionate consumer base who thrive on finding and utilizing the latest and greatest technology, the “gadget guru”.  We’re now pleased to launch a collection just for them. Switch Context offers more trend oriented styling allowing the classic male consumer the ability to interchange lenses magnetically. As we like to state, it’s clear to sun in just one click”.


The Switch Context Collection is the perfect answer to the “one frame, multiple Rx solutions” challenge facing the optical industry. Powered by the magnetic interchange lens technology fueling the Switch brand, the Context Collection allows the consumer to easily switch between different lenses based on light conditions. Whether in the office with a clear Rx or on the street with a sun Rx, this is where style meets practical.

Launching initially with the Bespoke and the Zealot, these two frames are the personification of versatility, featuring classic retro inspirations combined with premium materials. Designed to fit prescription lenses allowing for custom Rx options, anyone can now switch between clear and sun shatterproof polycarbonate lenses based on their respective settings. Available in shiny black, tortoise, and olive color options, these frames are designed to effortlessly go wherever the day or night takes you.

For more information please contact Marci Soulakis Orr  at 214 490 9352 or visit