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Four-time Leadville 100 champ Rebecca Rusch to appear at Buff® booth during Interbike

For Immediate Release

Drew Simmons, Pale Morning Media, drew@madriver.com

Santa Rosa, California — Sep 5, 2012

Fans of cycling legend Rebecca Rusch can get up close, can get personal, and can get an autograph from the four-time Leadville 100 champion and Buff® Ambassador at Interbike in Las Vegas later this month.

At Interbike, Rusch will be signing a limited number of Gold Rusch SRAM Tour Half Buff® designs at the Buff® Booth (#9114) from 1:30-2 p.m. on Sept. 19 and 20.

Buff, Inc., has been a sponsor of the famed cyclist’s SRAM Gold Rusch Tour for the past two seasons.  The seven-event series of mountain bike rides held throughout North America and Europe is designed to encourage women of all ages and abilities to get out and ride.

In addition to continued support of the SRAM Gold Rusch Tour, Buff, Inc. has grown their own commitment to the sport of cycling with a new collection of UV Half Buff® bike styles.

The three new designs include “Points Leader” green, “King of the Mountain” red, and “Maillot Jaune” yellow.   All will be available at retailers nationwide in Spring 2013 (MSRP $13).

Half the length of a standard Buff® design, the UV Half Buff® is the ideal size for a helmet liner, providing a skin-tight, microfiber lining between scalp and pad without excess fabric bunching.

Made of Coolmax® Extreme fabric, the UV Half Buff® provides just enough insulation, keeping riders warm on chilly mornings and cool on hot afternoons.  Coolmax® Extreme also effectively blocks 95 percent of UV rays.

To see the details on Rusch’s Interbike appearance, as well as her full 2012 calendar, please visit www.goldruschtour.com.

For more information about Buff® designs, Buff® athletes and Buff® adventures, please visit www.buffusa.com.

About Buff, Inc.

Buff, Inc., located in Northern California, is a subsidiary of Original Buff®, SA Spain, and established its U.S. presence in 2003. Celebrating its 20-year anniversary, Original Buff® now distributes products in more than 60 countries across the globe. Buff® performance headwear is all about versatility and simplicity – one garment serves many functions. Designed to offer technical performance and protection from the elements during a wide range of outdoor activities and sports, Buff® models are available in hundreds of designs and styles. The new models incorporate technical fabrics such as Polartec®, Coolmax®, Insect Shield®, GORE Windstopper®, and 100-percent natural Merino Wool. Watch how-to-wear demo videos and shop online at www.buffusa.com