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Founder Rory Fuerst Assumes Role of President and CEO at KEEN, Inc.

October 10, 2017

Media Contact

Greg Fitzsimmons


Effective immediately, CEO Rory Fuerst assumes the role of president at KEEN, Inc. (KEEN), the company he founded in 2003. Casey Sheahan, who previously served as president and board member, has decided to leave the company in order to pursue his passions in the mountains and to be closer to family.

“After two years as a KEEN board advisor, Casey came out of retirement to join us as president and did a tremendous job,” says Fuerst. “We thank him for his dedication and leadership, and wish him all the best in his new endeavors.” 

Starting today, Fuerst will assume the role of president and CEO of KEEN. 

KEEN thanks Sheahan for his contributions as president and executive board member over the years.  

“We will undoubtedly miss Casey’s leadership, but we are thankful for his guidance and we wish him the best,” says Rory Fuerst. “I have the utmost confidence in the KEEN team and executive leadership to continue our momentum and values-led efforts.”

Please direct KEEN media inquiries to Senior Account Manager Greg Fitzsimmons at




About KEEN: KEEN, Inc. is a values-led, independently-owned outdoor footwear brand from Portland, Ore. with a mission to responsibly create original and versatile products, improve lives and inspire outside adventure. Founded in 2003, KEEN ignited a revolution in the footwear industry with the introduction of the Newport sandal, launching the concept of Hybrid footwear into the market and setting KEEN on a path of driving consistent product innovation that exists today. KEEN strives to live by its values, from its products to its actions, and by activating communities and individuals to protect and preserve the places where we work and play. KEEN employees passionately endeavor to live fulfilling lives, challenge the status quo, do good, give back, and inspire others. Learn more at


Contact: Greg Fitzsimmons
970-924-0704, ext 156