Mascot Sports, a leader in sports and experiential marketing and events, kicked off the inaugural Marin Endurance Festival this weekend on October 30-31, 2021. For the first time ever, the Marin Triathlon and Marin Half Marathon were combined, offering participants a weekend full of endurance events including a duathlon, half marathon, 10K and 5K.
“Mascot Sports thrives on building one-of-a-kind experiences for the endurance community and the Marin Endurance Festival exemplifies this mission,” said Ryan Dawkins, CEO of Mascot Sports. “The feedback from athletes who participated this weekend was overwhelmingly positive and we can’t wait to come back and do it all again next year.”
The weekend of events welcomed over 2000 athletes from across the country with ideal race conditions, mostly sunny skies and warm temperatures. All events had a waterfront start and finish at Marin County’s McNears Beach in San Rafael and the festival area featured Bella Snow Soft Ale, Red Whale Coffee, live music from Airwaves, custom bottles from Polar Bottle, Hint Water, and more.
“The theme of the weekend for athletes and staff alike was perseverance and the power of the human spirit to overcome challenges through sport,” said Mack Chew, VP of Operations at Mascot Sports. “I heard a number of testimonies from participants who said competing in this event was a symbol of personal triumph after a challenging year. Although we had a last minute change to our event course for the triathlon, the spirit of our athletes remained high and we are grateful to be part of this amazing endurance community.”
About Mascot Sports
Mascot Sports is a leader in sports and experiential marketing igniting the rally for innovation through brands, events and community. Based in Oakland, Mascot Sports was founded in 2017 by veteran endurance sports executive and competitive triathlete Ryan Dawkins, also the recipient of Acquisition International’s 2015 Business Excellence Award for “Best CEO in the Events Sector.” Programs include: Amgen Tour of California, Warner Bros’ Wonder Woman Run Series, Bay Bridge Half Marathon, Haute Route, Spartan Race and Oakland Run Co. For more information, please visit the Mascot website.
ABOUT OAKLAND RUN CO.
Oakland Run Co. was founded in 2019 by Mascot Sports to celebrate and unite Oakland’s vibrant running community. Oakland Run Co. connects locals to every running event and meet-up happening in Oakland and throughout the Bay Area, big or small, through its website and digital media channels. It will also be the new home base for Mascot Sports’ signature Oakland events: the Bay Bridge Half, Oakland 5000, Oaktown Half, and nonprofit Oakland Turkey Trot, in addition to the Field Trip Series partner, Livermore Valley Half and Marin Endurance Festival. For more information, please visit the website.
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