Seattle-based action sports, lifestyle, and outdoor retailer evo announced today a strategic partnership with Loge Co., a brand offering unique camping and lodging destinations catering to surfers, hikers, and outdoor enthusiasts with a first location in the coastal community of Westport, WA. In exchange for an equity stake in Loge, evo will provide business mentorship, administrative assistance, financial flexibility, and real estate development support.
At the core of the evo business lies the mission to weave people, organizations, passions, and causes together to build community and offer enriching experiences. The partnership with Loge furthers that mission by connecting evo customers with unique outdoor experiences.
Loge and evo have been working together since the Westport location launched three months ago, with evo providing surf demo and rental services onsite to help outfit customers for the water. Loge will continue to operate independently, but now has access to evo’s marketing, finance, e-commerce, HR, accounting, and business development resources moving forward. The two companies will further integrate their offerings as Loge looks to expand into new properties and as evo continues to build out the evoTrip adventure travel program.
“The timing of this partnership couldn’t be better,” said Loge founder and CEO Johannes Ariens. “We surpassed all our performance projections for our first quarter and have greatly accelerated our future growth plans. With evo by our side offering mentorship, financial flexibility and administrative assistance, not to mention some epic collaborations, we can move confidently into our next chapter as a stronger and more sustainable company quickly forging out its position within the outdoor active lifestyle market.”
“Loge is the perfect partner for evo. We share core values, are both focused on building community, have a love for being outside, and want to have a positive impact,” said evo founder and CEO Bryce Phillips. “Every successful business partnership is built on strong relationships. Loge partners Johannes Ariens and Cale Genebacher are rock solid individuals: driven and inspired to build a great business with a focus on making lives better. We feel very fortunate to have the opportunity to leverage evo to help drive Loge forward with this partnership.”
evo media contact:
Bryson Ross, Backbone Media
970-963-4873 ext. 160
Loge media contact:
Hannah May, HER Creative Media
About evo: evo is an innovative action sports and outdoor lifestyle retailer with roots in the Pacific Northwest. evo’s focus on community and crafting extraordinary customer experiences has propelled the company from its humble beginnings in a small Seattle apartment to one of the fastest growing lifestyle retailers in the nation. Over 16 years, the action sports and outdoor retailer has grown from its strong online presence to open flagship stores in Seattle, WA, Portland, OR and Denver, CO, that proudly showcase evo’s trademark blend of sport, culture, art, retail, and service. Through evoTrip, customers can experience the evo lifestyle of sport and culture through destination travel to ski, snowboard, mountain bike, or surf remote wonders around the world. Leveraging our success to give back, evo helps underserved youth through volunteer time, donations, and other support for local and national non-profit organizations. For more information on evo and its programs, please visit evo.com.
About Loge Co.: Loge Co. is a real-estate and outdoor recreation startup headquartered in Seattle, Washington founded by Seattle native Johannes Ariens and Cale Genenbacher. Loge Co.’s first outdoor real-estate property opened in Westport, Washington in May 2017 and is now a much sought-after destination for local and international travelers looking for the perfect place for adventure, camping, surfing, and community. Loge Co. plans to open their next one-of-a-kind camp and lodging experience in early 2018, continuing to expand nationwide.