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EDELRID Partners with Western Canada Agency Sasso Vertical Sales

August 16, 2019

Media Contact

Blair Williams
EDELRID North America
Vice President

Redmond, Oregon

EDELRID North America is pleased to announce a new partnership with Sasso Vertical Sales.  As of August 2019, the trio of Dale Robotham, Jeff Perron, and Scott Milton are now responsible for serving the Western Canadian market.     

Based out of Canmore Alberta, Sasso Vertical Sales has been serving the outdoor industry for a combined 60+ years, representing such iconic brands as Black Diamond, Lorpen Socks, Prana, Hydrapak, Gregory Mountain Products, Five Ten, Big Agnes, and Garmont to name a few. 

Western Canada is one of EDELRID’s fastest growing and most iconic markets.  Sasso Vertical Sales will be responsible for all business units in Western Canada; including Sport, Work Safety, and Adventure Park.  “We are excited to work with the world’s most innovative climbing company and look forward to expanding Edelrid’s position in all categories throughout Western Canada. It was important to us to partner with a brand that values sustainability so highly and features it as a core philosophy in their business practices”, shared Dale Robotham, Principal of Vertical World Sales.

Founded in 1863, EDELRID is known for its highly technical and innovative products, both in the work at height and play at height verticals.  This combined with their push in the last decade to invest in more eco-friendly and sustainable manufacturing practices has created an industry wide buzz and demand for the brand that is unparalleled in North America.  Jeff Perron shared, “I became familiar with Edelrid in the early 90s with one of my first climbing purchases being an EDELRID helmet and a rope. The brand stood for quality and served as a benchmark for innovation and safety. Jumping ahead 20+ years, I see Edelrid accelerating on a path without complacency. Having the opportunity to work with them has me very motivated for the years ahead”. 

Sasso Vertical is no stranger to technical climbing.  Sasso Vertical’s Scott Milton shared, “As a slightly obsessed climber, I am beyond impressed with Edelrid’s products and ethos. I have been watching Edelrid with interest over the past few years and clearly evident is their focus on the future, not only their visionary advancements in product design, but also their will to spearhead sustainable manufacturing practices and accountability within the industry. I am extremely honored to join the Edelrid sales team at this pivotal time, and we see nothing but potential with the brand.”

With the acquisition of this iconic agency, EDELRID North America’s Vice President, Blair Williams, shared, “Principal Dale Robotham, Jeff Perron, and Scott Milton are literally the Dream Team of the outdoor industry and a rare opportunity that could not be missed.  With decades of representing outdoor brands in Western Canada and showrooms in both Squamish and Canmore, Sasso Vertical’s reach will allow us to better serve our existing dealer base while increasing support and brand visibility at local and regional events and further our expansion and business development goals in Western Canada.”