Strategic alignment focuses on reducing waste, keeping products performing at their best.
[Seattle, WA, Aug. 28, 2023]— Nikwax, the international leader in technical cleaners and waterproofing products for outdoor gear and apparel, has joined forces with 686 to provide its fans with safe and effective ways to keep their gear performing at its best over the life of the garment.
“As part of our commitment to sustainability, we’re responsible for making sure the goods we produce perform to their fullest potential for the longest time possible. A dedicated partnership with Nikwax supports this commitment. Their PFAS-free aftercare products empower our fans with simple solutions to extend the performing lifetimes of their 686 outerwear investments, while doing so in an environmentally responsible way that aligns with our key sustainability pillars. We’re looking forward to educating our fans about these solutions and bringing product care to the forefront,” said Jake Moyer, Customer Experience Manager at 686.
With proper care and maintenance, apparel lasts longer and performs better, all while minimizing environmental impact. The partnership highlights 686’s understanding that sustainability is not a destination but a way of behaving to lessen its impact on the planet. To kick off the partnership, this fall, 686 will be offering free samples of Tech Wash to fans purchasing through its site during the initial launch of its 23/24 outerwear collection. Additionally, 686 will be using products, education, and assets provided by Nikwax to ensure the best possible product care experience for every fan.
“Helping outdoor gear perform better and last as long as possible is the foundation of our business,” says Brian Davidson, President of Nikwax North America. “Since our founding in 1977, we have focused on developing easy-to-use, high-performing, PFAS-free solutions that help people extend the life of their outdoor clothing, footwear, and gear. We are thrilled to partner with 686 on educating their customers about the importance of product care.”
About Nikwax.
Founded in 1977, Nikwax is the trusted global leader in environmentally safe cleaning and waterproofing solutions that extend the performance life of outdoor clothing, footwear, and equipment. The brand also supplies top-performing PFAS-free hydrophobic down and DWR applications for outdoor brands. Nikwax’s 45-year commitment to clean chemistry means never using PFAS or aerosols, and not testing on animals. Its product line is water-based and non-persistent, and all product bottles and lids are made from 100% post-consumer recycled plastic that can also be recycled. Nikwax has carbon balanced all 45 years of its operations and became an employee-owned trust in 2022. For media inquiries and more information, please contact Kate Ketschek at Revolution House Media, kate@revolutionhousemedia.com.
About 686.
Born in the city and raised in the mountains, 686 is a direct product of a thirst for innovation combined with an open mind constantly searching for a way to alter the outcome of the future. Everything we do is based around people, passion and purpose with the goal to build the best performance products for our active-minded community. 686 is an independent, minority owned and Climate Neutral Certified technical apparel brand with deep roots in Snowboarding and Skiing for over 30 years. Discover & follow — @686.
