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Diamondback Expands Haanjo Gravel Bike Collection

August 27, 2020

Media Contact

Marisa Dobrot
Verde Brand Communications
marisa@verdepr.com
505-917-5866

KENT, Wash.

Diamondback Bicycles is furthering its commitment to exploring the road less traveled with the introduction of new gravel and adventure bikes. Defined by versatility and premiere capabilities on road or dirt, the Haanjo gravel and adventure bike collection will feature eight new and updated models ranging from entry level commuter bikes, to fully-featured, carbon do-it-all gravel bikes.

Debuting this fall, the new Haanjo 8C Carbon will be the premiere offering in Diamondback’s Haanjo family. With a relaxed headtube angle and carbon fork, it stays comfortable yet performance-oriented thanks to Diamondback’s Endurance Geometry – a proprietary design that keeps riders in the perfect position to hammer out long miles with ease. Easton EC70AX carbon wheels, carbon handlebars and seatpost ensure a lightweight ride, and a Shimano GRX drivetrain keeps shifting smooth, and the transition between road and trails seamless. $4,400 MSRP.

“My (amazing) job is to usually speed around on a triathlon bike most of the summer. However, for the past couple of years, I’ve transferred a lot of my training off-road and onto gravel,” said Rach McBride, Diamondback athlete and three time Ironman 70.3 Champion. “I’ve been spending 90% of my ride time on the Haanjo, and within two weeks, I put over 625 miles onto my brand new 8C! The flared handlebars make technical descents a whole lot more comfortable, and the GRX clutch system on the rear derailleur will be a game-changer for those folks running a single chain ring.”

The new Haanjo collection also includes two additional carbon models— an updated Haanjo 7C ($2,800 MSRP) and a new Haanjo 6C ($2,400 MSRP). Featuring a lightweight full carbon frame and fork, the Haanjo 6C is designed to balance stability and speed on-and off-road. Equipped with a SRAM Rival 1 drivetrain and a quick yet bomber HED Tomcat disc wheelset and powerful and reliable TRP Spyre mechanical disc brakes.

The five new Haanjo alloy bikes give consumers a range of options for every kind of riding and price, starting at $750 to $1,800 MSRP. The versatility of the Haanjo collection means each bike could be used for multiple different riding purposes— from a daily commuter bike, to long days on gravel or competing in a cyclocross race. The Haanjo can do it all. The design and aesthetic of the collection is modern with fresh colors and sleek design. 

“It has been exciting to watch the success and growth of our Haanjo collection,” said Michael Brown, VP of Product Development for Alta Cycling. “The addition of a high-performance carbon model will only continue to bolster the series’ popularity among gravel riders, and the additional alloy models will make it more accessible for more people to make the jump from the road to gravel.” 

The Haanjo 1-5 will be available in late summer and the Haanjo 6C, 7C and 8C will be available this fall. Consumers can sign up for the waitlist and be notified when bikes are available.

For additional information on all Diamondback bikes, please visit www.diamondback.com or follow on Instagram, Facebook or Twitter.

About Diamondback Bicycles:

Born in Camarillo, California, in 1978 and today based in Kent, Washington, Diamondback designs and builds performance bicycles for every rider at every level. With roots in the BMX world, and ongoing innovations in road, triathlon, and full-suspension mountain technologies, Diamondback continues to build a legacy of quality, service, and community. For more about Diamondback Bicycles, visit www.diamondback.com.

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