Costa teams up with Verde to craft communications supporting well-known eyewear brand’s focus on sustainability, performance for fishing, water sports.
Costa Sunglasses, the category leader in performance eyewear for fishing and all aspects of watersports, this week retained Verde Brand Communications to lead its brand communications and public-relations efforts. Started by a core group of anglers in 1983, Costa has been making high-performance, adventure-ready gear ever since.
Born on and inspired by the water, Costa has always been dedicated to protecting it. For more than 38 years, Costa has given back to the community through initiatives such as Untangle Our Oceans, Kick Plastic, #OneCoast, and many others. Partnerships such as these have helped protect our oceans from pollution and support coastal families affected by natural disasters. Verde’s work will encompass sharing the story of Costa’s ongoing work to protect our oceans and inspire others to do the same.
Costa’s mission to protect waterways is more important than ever. A recent report from the Outdoor Foundation shared that freshwater fishing added 3.4 million participants in 2020, a gain of 8.6 percent. Costa looks forward to welcoming new anglers to the community and continuing to inspire fishing enthusiasts to explore ways to protect the water.
“Our partnership with Verde comes at an exciting time. We’re seeing a large uptick in fishing participation, we’re getting ready to launch the new spring 2021 collection and our first-ever Protect Report. The Protect Report assesses and provides an overview of the impact that Costa has had in cleaning up and protecting our oceans and waterways,” said TJ McMeniman, Vice President of Marketing at Costa.
Built by anglers, for water lovers everywhere, Costa helps you #SeeWhatsOutThere with its beach lifestyle and core performance sunglass lines, all made with the brand’s 580® polarized, color-enhancing lens technology. Costa worked with in-house light spectrum experts to develop the world’s best fishing lens. Beyond polarization, the 580 lens technology eliminates glare by filtering reflective light, while enhancing reds, blues and greens, for greater contrast and clarity. In addition, all of Costa’s injection frames incorporate renewable Bio-Resin™ to help reduce its carbon footprint.
“We could not be more excited to partner with Costa. The brand ethos is very much inline with our passions here at Verde,” said Kristin Carpenter, CEO and Founder of Verde Brand Communications. “We are seeing consumers gravitate toward brands that align with their values. The fact that Costa not only makes handcrafted, high-quality products, but also works to protect our planet speaks to a brand that values both performance and responsibility. We’re excited to help share that story.”
For more information about Costa , its sunglasses and conservation initiatives, visit www.costadelmar.com/en-us.
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About Costa Del Mar
As the first manufacturer of color-enhancing all-polarized sunglass lenses, Costa combines superior lens technology with unparalleled fit and durability. Costa has made the highest quality, best-performing sunglasses and prescription sunglasses (Rx) for outdoor enthusiasts since 1983, and now its product portfolio includes optical frames. Costa’s growing cult-brand status ties directly to its mission to provide high-quality products with a focus on sustainability and conservation as the company works hard to protect the waters it calls home. From the use of sustainable materials to its Kick Plastic initiative, IndiFly Foundation, and strong partnership with shark research organization OCEARCH, Costa encourages people to help protect the Earth’s natural resources in any way they can. Find out more on Costa’s website and join the conversation on Facebook, Instagram, or Twitter at @CostaSunglasses.
About Verde Brand Communications
With offices in Jackson, Wyoming, and Durango and Boulder, Colorado, Verde Brand Communications exists to bring expansion to our clients and inspiration to the outdoor active lifestyle consumer. Verde is a full-service brand communications firm offering services in traditional and digital public relations, brand strategy, marketing, paid media, and consulting. Verde serves clients in the outdoor, cycling, snowsports, endurance, travel, active lifestyle, and consumer electronics markets, as well as the Lifestyles of Health and Sustainability (LOHAS) markets. For more about Verde Brand Communications, visit www.verdepr.com.