Conservation Alliance Brings Together Outdoor Industry Businesses for a Day of Collective Action in Boulder

For Immediate Release

Julie Evans
Verde PR & Consulting

Boulder, Colo. — Aug 23, 2012

On Friday, August 24, The Conservation Alliance member companies, and other brands including Osprey, SmartWool, The North Face, Nite Ize, Backpacker’s Pantry, Outdoor Industry Association, La Sportiva, American Recreation Products, IMBA and Sea To Summit, will partner with Colorado Environmental Coalition and Boulder Parks and Open Spaces for a day of volunteer action.

Employees of these locally based member companies will volunteer their time for this collective day of stewardship, in their own backyards. They will be focused on helping to make improvements along a new portion of the popular Wapiti Trail with the goal of creating a more sustainable route that will stand up to use and mitigate user conflict.

“Boulder is a mecca for outdoor industry companies, so we’re excited to host our third Colorado Backyard Collective,” said John Sterling, Executive Director of The Conservation Alliance. “We look forward to getting a lot of work done on the Wapiti Trail.”

The Boulder Backyard Collective takes place Friday, August 24, 2012 from 9:00 a.m. – 1:30 p.m. meeting at Heil Valley Ranch, managed by Boulder County Parks and Open Space. The event also features a volunteer fair at which Conservation Alliance grantees and local environmental organizations share information on their current conservation initiatives and share ways for individuals to get involved.  

“We are honored to be participating in this year’s Backyard Collective,” said Colorado Environmental Coalition’s Executive Director, Elise Jones. “Not only are we a grant recipient of The Conservation Alliance, but also we collaborate regularly with many of the outdoor companies that will be volunteering at Heil Valley Ranch. It is a great opportunity to connect with these volunteers and let them know what kinds of non-profits are supported by their employers.”

Boulder is the fifth Backyard Collective event in the 2012 season. Upcoming locations include Vancouver, B.C. (August 29) Bend, Ore. (September 13), and Peterborough, N.H. (September 18). This is the fourth year of Backyard Collectives for the Conservation Alliance and their members, grantees and partners.

For more information about this event please contact coordinator, Cassondra Schindler at or 541.222.9380

About the Conservation Alliance:

The Conservation Alliance is an organization of outdoor businesses whose collective contributions support grassroots environmental organizations and their efforts to protect wild places where outdoor enthusiasts recreate. Alliance funds have played a key role in protecting rivers, trails, wildlands and climbing areas.

Membership in the Alliance is open to companies representing all aspects of the outdoor industry, including manufacturers, retailers, publishers, mills and sales representatives. The result is a diverse group of businesses whose livelihood depends on protecting our natural environment.

Since its inception in 1989, the Alliance has contributed $10.4 million to grassroots conservation groups. Alliance funding has helped save more than 29 million acres of wildlands; protect 2,700 miles of rivers; stop or remove 25 dams; designate five marine reserves; and purchase nine climbing areas. 

For complete information on the Conservation Alliance, see

About Colorado Environmental Coalition

Colorado Environmental Coalition (CEC) unites Coloradans to protect our natural heritage and quality of life. Every year, the Coalition mobilizes scores of organizations and hundreds of individuals who, like you, care deeply about Colorado. From soccer moms to steelworkers, from students to ranchers, from commuters to backpackers enjoying the world-famous Rocky Mountains, the Coalition’s membership is as diverse as our state. 

For more information on CEC, see

About Boulder Parks and Open Spaces

The mission of Boulder County Parks and Open Space Department is to conserve the natural, cultural and agricultural resources and provide public uses that reflect sound resource management and community values.