Cascade Designs, the company behind award-winning brands Therm-a-Rest, Mountain Safety Research (MSR), Platypus, SealLine, and PackTowl, announces today a continued partnership with Big City Mountaineers (BCM), an organization committed to breaking down barriers to outdoor access for youth by providing free, fully-outfitted, and professionally-led backcountry trips. After working together on the Making Camp For Everyone Campaign, which exceeded Therm-a-Rest’s donation goal by 75-percent and raising $3,500, Therm-a-Rest is excited to extend the partnership with BCM into 2021 with the continued goal of introducing the next generation to the magic of sleeping under the stars.
“With this partnership and the support of our customers, together we were able increase access to transformative outdoor experiences for young people from disinvested communities across America, said Erik Flink, VP of Marketing & eCommerce at Cascade Designs. “We saw so much success with Making Camp for Everyone that it’s really evolved into a long-term partnership for the Therm-a-Rest brand, rather than just a one-time campaign.”
Through annual monetary support, gear donations and signal-boosting for BCM, Therm-a-Rest seeks to make camp for everyone by investing in outdoor access for students from disinvested communities all year long. The goal is to foster inclusive and accessible outdoor spaces where everyone—of all ages and backgrounds—feels welcome, respected and shares in the experience of sleeping under the stars.
“The work of making the outdoors an equitable, accessible, inviting space for all is only possible through strong partnerships and widespread support,” said Megan Aranow, Director of Strategic Partnerships at Big City Mountaineers. “Because of the ongoing support from partners like Therm-a-Rest we’re able to break down barriers and create opportunities for the next generation of hikers and campers. The ‘Making Camp for Everyone’ campaign is such a great example of two organizations coming together to amplify that critical message.”
With two-thirds of the world’s population living in urban settings, it is critically important that people find ways to get outdoors, especially youth. Check out this recent blog post to learn more about why outdoor programs for young people matter.
For more information about Cascade Designs, please visit: https://www.cascadedesigns.com/. For more information about Big City Mountaineers, please visit: https://www.bigcitymountaineers.org/
About Cascade Designs®
For more than 45 years, Seattle-based Cascade Designs, Inc. and its brands, Therm-a-Rest®, Mountain Safety Research® (MSR), Platypus®, SealLine®, and PackTowl®, have led the outdoor industry in designing innovative, useful and long-lasting equipment, manufacturing the majority of products in their Seattle, WA, and Reno, NV, U.S.A. and Cork, Ireland facilities. From the original self-inflating Therm-a-Rest® camping mattress to the first multi-fuel stove from MSR®, Cascade Designs has developed leading products that explorers, travelers, adventurers, outdoor enthusiasts and weekend campers can rely on to deliver optimum performance in the outdoors through exceptional engineering and quality. For more information, please visit: www.cascadedesigns.com.
About Big City Mountaineers
Big City Mountaineers breaks down barriers to outdoor access for youth from disinvested communities by providing free, fully-outfitted, and professionally-led backcountry trips for youth ages 8-18. For 30 years, we’ve partnered with youth development agencies in seven cities across the country to connect students with nature and reconnect them with their strengths, skills, and resiliency. We offer overnight camps for youth ages 8-12 and our flagship, week-long backpacking or canoeing trips for youth ages 13-18. To learn more, please visit www.bigcitymountaineers.org.
