Brandlive and Outdoor Industry Association to Stream Live Events and Education from Outdoor Retailer Summer Market
Outdoor Industry Association to utilize Brandlive at Outdoor Retailer Summer Market in Salt Lake City, Utah to showcase OIA’s Industry Breakfast and key sessions
PORTLAND, Ore. — July 7, 2016 — Brandlive, a leading web-based platform for enterprise-class branded live video, in a partnership with Outdoor Industry Association (OIA), the leading trade association and voice of the outdoor recreation industry, will be streaming key sessions and events from the Outdoor Retailer Summer Market, including the OIA Industry Breakfast.
“Our goal is to share our key sessions and OIA’s Industry Breakfast with as many OIA members as possible,” said Jennifer Pringle, OIA vice president of marketing & communications. “If you can’t attend, we want to bring it to you. Brandlive is the logical choice for our live streaming video, not only because of the unique feature set of their platform. It’s easy to register and almost be at the event.”
“Companies in the outdoor industry were among the first to recognize the power of the Brandlive platform and embrace it for a variety of use cases around the typical go-to-market process for physical product brands and retailers,” said Fritz Brumder, CEO and co-founder of Brandlive. “We want people who can’t physically attend these sessions to be able to benefit from them via our platform and OIA’s content.”
To watch the live video of OIA’s Industry Breakfast, click here to register.
About Brandlive, Inc.
Brandlive, Inc. provides a cloud-based live video + social + product merchandising platform embraced by major brands to conduct interactive online product training, marketing and eCommerce events. The innovative platform enables brands to scale their best product experts directly to global online audiences. Customers such as GoPro, REI, Cabela’s, The North Face, adidas, Hi-Tec, Brunton, Pistil, LaCrosse Footwear and Levi’s. use this solution to launch products, increase eCommerce sales, create innovative live marketing programs and conduct more cost-effective sales training. Brandlive, Inc., is based in Portland, Oregon, and can be found at www.yourbrandlive.com.
About Outdoor Industry Association
Based in Boulder, Colo., with offices in Washington, D.C., Outdoor Industry Association (OIA) is the leading trade association for the outdoor industry and the title sponsor of Outdoor Retailer. OIA unites and serves over 1200 manufacturer, supplier, sales representative and retailer members through its focus on trade and recreation policy, sustainable business, market & consumer insights and industry trends. For more information, visit outdoorindustry.org or call 303.444.3353.