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BlackStrap Unveils ‘Moments in Motion’ Campaign

Max Akselrad
Verde Brand Communications


BEND, OR., (Nov 21, 2022) — BlackStrap, the leading made-in-the-USA manufacturer of face gear, baselayers, and accessories for winter sports, anglers, and outdoor recreationists, today unveiled its new ‘Moments In Motion’ campaign as part of their ongoing efforts to invest themselves in the outdoor community both locally and broadly.

“Moments in Motion is an ode to everybody who makes this brand, industry & community so special to be a part of, “said Jim Sanco, Vice President of Marketing & Brand, “We are proud of this campaign because we are always trying to find new ways to be an active and engaged part of our community and let the voice of our customers inform how our products improve their experiences in the outdoors.”

BlackStrap’s new campaign seeks to capture the spirit of outdoor adventure driven by a passion for exploring and embracing the shared duty of environmental preservation. ’Moments In Motion’ serves as a complement to BlackStrap’s ongoing efforts to engage with the outdoor community and users to improve & preserve the outdoor experience for all.

Some of these efforts include: BlackStrap’s partnership with Fish For Garbage that hosted a community clean up of the Deschutes River Basin in Bend, Oregon. Its Waste-Zero program keeps waste fabric out of landfills by upcycling scraps into new products that are functional and mindfully manufactured. The Parks Crew project outfits more than 50 Park Crews across the United States with the quality gear needed to work in the harshest elements. BlackStrap’s Smokey Bear Collection gives a portion of proceeds to the U.S. Forest Service’s nationwide wildfire prevention campaign aimed at maintaining public awareness about preventing unwanted, human caused wildland fires. The F1rst Chair Project is coming back for another year, rewarding the most motivated skiers and riders for coming out early to support their local mountain on Opening day with exclusive co-branded gear!

For more information about BlackStrap, its products and initiatives, visit

About BlackStrap:

Since 2008, BlackStrap has become a leading USA made Facegear, Headwear & Apparel manufacturer in the Snow Sports and Outdoor Industries. BlackStrap works to revolutionize product categories through developing personal working relationships with retailers, industry partners, building proprietary fabrics & designs and implementing the highest quality/performance standards for unmatched function when in the elements. Based in Bend OR, BlackStrap proudly employs dozens of local employees in an effort to keep all of their office departments, product processing, warehousing & distribution in house. With a forward focus on sustainability and creative solutions for BlackStrap’s 2000+ retail partners worldwide; BlackStrap will continue to set the industry standards with USA made products, collaborative retailer service and company ethos. For more information, visit