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BAD Wrap Offers Versatile, Customizable Travel Protection for Tech and Other Fragile Valuables

June 15, 2021

Media Contact

Calvin Bond, Backbone Media
(970) 963-4873, ext. 1262


BOULDER, Colo. (June 15, 2021) – BAD Equipment, creator of innovative accessories for photography and technology, today introduced the BAD Wrap – a posable cover that provides flexible, form-fitting protection for traveling with fragile equipment. The BAD Wrap is offered in three sizes, providing customized protection for everything from camera lenses and hard drives to full camera rigs, drones, tripods and more.

The BAD Wrap is the first product from BAD Equipment, which was founded in 2021 by a team of experienced photographers, product designers and engineers. The company’s goal is to design advanced accessories for the photography and technology spaces – offering modern solutions for traveling with delicate equipment.

“As photographers and tech-obsessed travelers, we saw a need for a multi-functional travel case that can be customized to whatever needs protection, “ said Calvin Bond, spokesperson for BAD Equipment. “The ability to instantly wrap your valuables – no matter the unique shape – offers a versatility unmatched in the industry. While there are thousands of cases for cameras, lenses and tablets on the market – there’s nothing like the BAD Wrap.”

The BAD Wrap is built from padded, waterproof materials and it features an internal freeze frame which allows users to mold the shape to fit whatever needs protection. The wrap holds the contents in place without fasteners or straps, offering nearly instantaneous, customized protection. The BAD Wrap is offered in three sizes:

  • Small – Ideal for phones, action cameras, small camera lenses, hard drives, sunglasses and more.
  • Medium – Ideal for tablets, camera bodies, compact drones, headphones, external displays, small speakers and fragile souvenirs.
  • Large – Ideal for laptops, tripods, full camera rigs, and other oversized items.

The BAD Wrap (MSRP: $25 [Small], $40 [Medium], $65 [Large]) is now available for pre-sale on Kickstarter. The Kickstarter campaign offers the BAD Wrap at discounted pricing, with Super Early Bird discounts up to 30 percent off. The BAD Wrap will launch internationally in Winter 2022.



About BAD Equipment

Bad Equipment is a team of experienced photographers, designers and engineers that have gathered together to design innovative technological accessories and bring them to reality. For more information visit