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Backcountry signs on as Title Sponsor of the Women’s Outdoor Summit

February 24, 2021

Media Contact

Julie Atherton
JAM Collective

San Francisco, CA

Women’s Outdoor Summit welcomes Backcountry as the title sponsor of the Women’s Outdoor Summit. The summit, which is slated for Thursday, March 11 to Saturday, March 13, 2021 is geared toward women of the outdoor industry to connect and learn from one another. Click here to register. More than 2,300 people have registered for the event to date.

“Backcountry is on a journey to create a more inclusive outdoor community, and we know that begins by looking within and looking for opportunities to improve,” said Melanie Cox, CEO of Backcountry. “The Women’s Outdoor Summit is a space for women of the outdoor industry, and the women of Backcountry, to hear from leaders, advocates and changemakers, connect and learn from one another, share stories and ideas, and ultimately help create a more inclusive outdoors. I can speak from experience, when our community comes together, we can effect powerful change, and I am looking forward to being part of this positive step forward.”

Several other prominent outdoor brands also signed on as supporting sponsors including Arc’teryx, Merrell, Outdoor Research, Patagonia and Smartwool.

This summit will be geared towards cis and trans women, as well as people who experience gender discrimination in their outdoor professional and personal lives. The event welcomes all people who are comfortable in a space that centers the experiences of women.  ASL Interpretation will be provided.

The event is free and all proceeds from sponsorships will be donated to The Cairn Project, which expands outdoor access for girls and young women by supporting community-based wilderness and outdoor education groups around the country through a small grants program.

The event is organized by Teresa Baker, founder of In Solidarity Project which includes the Outdoor CEO Diversity Pledge, in partnership with JAM Collective and Ravel Media.

In 2017, the first Women’s Outdoor Summit for Empowerment was held at the Presidio in San Francisco. More than 200 outdoor enthusiasts, CEOs, and female leaders who made their playgrounds, workplaces, and careers in the outdoors took part in the two-day event. The second event will be virtual using an interactive and accessible broadcasting platform.

For more information, visit


About Teresa Baker
Teresa Baker is the founder of In Solidarity Project which includes the Outdoor CEO Diversity Pledge, which pairs leading outdoor brands in one-on-one relationships with inclusion advocates to advance representation for people of color across the industry. The organization is focused on enhancing representation across staff and executive teams, media and marketing, and athletes/ambassadors. By building a relationship of support, empathy and understanding, versus external skepticism and internal stress, they are moving the outdoor industry towards authentic inclusion.

About Ravel Media
Ravel Media is a multi-faceted creative media company making audio, photographic, and editorial content for the outdoor and travel industries with the goals of being introspective, accessible, and varied. In asking thoughtful questions, the Ravel Media team seeks to understand and practice respect for people, place, emotion, and environment.  You might recognize Ravel Media’s work in the production of She Explores. The Ravel Media team strives to also examine the overlap in the tapestry of stories people all collectively weave, and to consider how this endeavor relates to the greater world. Above all, they value curiosity, humility, honesty, inclusivity, and connection.

About JAM Collective
Founded by Julie Atherton and based in San Francisco, California, JAM Collective focuses on strategic planning, effective social media networking and influential product placement to initiate brand visibility and further connect its clients with consumers. Over the past 20 years, JAM Collective has evolved into a versatile and accomplished public relations and media agency with an impressive roster of nationally and internationally recognized clients, all the while maintaining a deep level of client involvement. Current clients include: Arc’teryx, Osprey Packs, OtterBox, prAna, Snow Peak and Vasque Footwear.