Skip to content

Backbone Media Powers PR for Lumos Solar

September 16, 2020

Media Contact

John L DiCuollo
Backbone Media, LLC
970.963.4873 x118 (o)
970.948.2350 (m)

Nederland, CO

Lumos Solar, Colorado-based solar technology leader, has teamed up with Backbone Media as its public relations agency of record. Backbone will lead the brand’s storytelling and drive awareness for the new SolarZone, Lumos Solar’s innovative outdoor seating solution that provides shade and charging capabilities.

“Lumos Solar was founded in 2006 with the mission of helping solar become a mainstream energy source that’s not only highly functional and efficient, but beautiful,” said Scott Franklin, President and CEO of Lumos Solar. “We’re excited for Backbone to help us change the perception of solar from unattractive electrical equipment to a highly functional design element.”

Lumos Solar’s proprietary products use the highest-quality components and state-of-the-art US manufacturing to create a range of cutting-edge offerings. From awnings, carports, canopies, curtain walls, EV charging stations, facades and shade structures to fully integrated, complex custom projects, its network of over 300 Lumos Authorized Professionals can make any solar dream come true.

The SolarZone is the outdoor furniture answer to maintaining safe social distance while providing a comfortable, functional and great looking seating area. Each SolarZone includes four (4) wireless chargers and four (4) outlets for mobile device and laptop charging and has integrated LED lights, making it a great place to hang out day and night. The SolarZone is perfect for anywhere a shaded seating area and charging capabilities are needed. Lumos has earned attention from high-profile tech firms, universities, sports stadiums and restaurants such as Microsoft, the University of California Irvine, the Atlanta Falcons Mercedes Benz Stadium, Shake Shack and more

“We’ve known Scott and his wife Gea since their days as pioneering rock climbers and their company Franklin Climbing Equipment,” said Penn Newhard, president at Backbone Media. “We see the SolarZone as another pioneering achievement that provides a turnkey solution to some of society’s most pressing current challenges.”

For more information regarding Lumos Solar, please direct inquiries to Meg Weldon at


About Lumos Solar
Founded in Nederland, CO in 2006, Lumos Solar lives at the intersection of solar, design and architecture and provides unmatched solar functionality and efficiency through aesthetically pleasing architectural solutions. Lumos is dedicated to making solar a mainstream source of power by developing solutions that overcome barriers to the adoption of solar energy. To learn more about Lumos Solar, visit and follow @LumosSolar on Twitter and Facebook and @theartofsolar on Instagram.

About Backbone Media

Backbone Media targets, engages and inspires the active lifestyle audience through public relations, social media, media planning and buying. For more than 20 years, Backbone has worked with leading outdoor gear, apparel, technology, and food and beverage brands, as well as tourism destinations around the world. Backbone has offices in Carbondale and Denver, Colorado, and is a six-time recipient Outside magazine’s “Best Places to Work” award. For more about Backbone Media, visit