Backbone Media Hires Research Expert Danielle Grivalsky - Outdoor Industry Association

Backbone Media Hires Research Expert Danielle Grivalsky

For Immediate Release

Greg Williams
Backbone Media

Carbondale, CO — Jun 1, 2012

Backbone Media, LLC, a leading public relations, social and media agency, is pleased to announce the addition of Danielle Grivalsky to its media services team.  Danielle brings 12 years of research experience to Backbone Media and will play a key role in meeting the growing demand for return on investment analysis for Backbone’s 25 category-leading media clients.

“Backbone has worked very hard over the last few years to develop a data driven approach to media and Danielle is an excellent addition to this end,” says Backbone Media Partner and Media Director Greg Williams. “Danielle has considerable experience creating custom research for brands that measure brand lift and attribute revenue. She will no doubt be invaluable in helping our clients better understand the return on investment of their advertising campaigns.”

Grivalsky joins Backbone after serving as the marketing research director for 12 years at Men’s Health and Women’s Health.  Previously, she worked as a marketing manager for Rolling Stone, Men’s Journal and US Magazine. 

“I am thrilled to be a part of the Backbone Media team,” says Grivalsky. “I truly admire the company mission and place in the industry, and am excited to contribute to and expand Backbone Media’s research offerings.”

Danielle is looking forward to relocating to the beautiful Colorado mountains and is excited for a rewarding work-life balance. 

About Backbone Media – Founded in 1998, with offices in Carbondale, Colo., and Jackson, Wyo., Backbone Media is a progressive media and PR agency specializing in the active lifestyle, outdoor, travel and technology marketplaces, representing over 35 category-leading clients. Backbone offers a full suite of services including public relations, media planning and buying, and social media strategy. For a complete client list and further information, visit