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Backbone Media Hires Former Skiing Magazine Editor Kim Beekman

May 30, 2017

Media Contact

Contact: Janelle Huelsman, Backbone Media


Carbondale, Colo.

Backbone Media, the country’s leading active lifestyle agency, today announced that Kimberly Beekman, former editor of Skiing Magazine, will join its team in the role of senior account manager.


“Kim has a built a strong journalism resume and a reputation as a talented, award-winning writer and editor with a great work ethic,” said Penn Newhard, founder and managing partner at Backbone Media. “We’ve long enjoyed working with Kim as an industry colleague, and we’re excited to bring her into the fold as part of our team.”


Beekman most recently served as the editor in chief of Skiing Magazine—the first woman to take the helm in the publication’s 71-year history. Her numerous awards include Folio’s Rising Star Award for top women in media, and her work has been featured twice in Best American Travel Writing. While at Skiing, she ran numerous gear tests, increased the brand’s social and digital presence, negotiated media partnerships, and managed all aspects of the magazine’s publication.


“Having worked in the media world nearly two decades, I know how to get through to editors and to effectively communicate a brand’s story,” Beekman said. “I’m thrilled to join the immensely talented group at Backbone, and I am excited to utilize my writing experience, media contacts, and outdoor-industry knowledge in a new way.”

A Colorado native, Beekman is an avid skier, mountain biker, and outdoorsperson. She graduated from Colorado College, with a degree in English and creative writing. She will be working from Backbone’s office in Denver, where she lives with her daughter. 

In addition to Beekman, Backbone Media has also recently hired Jordan Curet, Victor Major, Jeff Colt and Andrew Gerrie, all of who will work out of the agency’s Carbondale headquarters. Curet and Major will work with Backbone’s media planning and buying department, while Colt and Gerrie will join the public relations department.


About Backbone Media

Backbone Media targets, engages and inspires the active lifestyle market through public relations, social media, content creation and media planning and buying. For over 19 years, Backbone has worked with leading outdoor gear, apparel, technology, food and beverage brands, as well as tourism destinations around the world. Backbone has offices in Carbondale and Denver, Colorado. For more about Backbone Media, visit