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Backbone Media Dials PR for Urban Armor Gear

November 17, 2020

Media Contact

Amanda Evertz, Backbone Media
(970) 963-4873, ext. 274


Urban Armor Gear, leading designers of rugged, lightweight mobile device cases and accessories, has teamed up with Backbone Media as its public relations agency of record.

Founded in Southern California and inspired by a playground of rustic coastline and majestic mountains, UAG products instill the very nature of adventure. What started as two engineers looking to create rugged long-lasting products, UAG has grown into a team of designers and ambassadors with backgrounds in action sports and athletics. 

“Our products are designed by adventure seekers for adventure seekers,” said Scott Hardy, CEO of UAG. “We work hard to push the limits of conventional ideas, and we want to inspire individuals to do the same. With products that offer unbeatable protection, we hope to enable people to take on extraordinary feats and live every day to the fullest.”

Designed for durability, UAG cases offer military grade protection – a feature that sets itself apart from competitors. To achieve this certification, a device must be dropped 26 times from a height of 48 inches, on each face, corner, and back. The device must function properly after the test while not sustaining any damage to the screen. From falls to shocks to vibrations, the cases are designed for toughness while maintaining a sleek design.

“Urban Armor Gear is comprised of an unparalleled group of hard workers and talented go-getters. They understand the subtle detail that provides protection for devices and allows for seamless performance in rugged environments,” said Penn Newhard, President, Backbone Media. “Technology is with us everywhere we go, and whether you’re headed on a trail run or into the mountains you can trust UAG cases to keep your tech protected.”


About Urban Armor Gear


Inspired by adrenaline-fueled outdoor adventures throughout Southern California, Urban Armor Gear (UAG) delivers mobile accessories and cases developed to survive rugged terrains while protecting your tech throughout any journey. Urban Armor Gear’s innovative and lightweight yet durable designs constantly evolve to provide urban adventurers and global thrill-seekers high-quality accessories to preserve the latest tech gear on the market, with the reassurance that their UAG mobile cases will perform in all extremes. Our badge of honor stands behind every single UAG product, receiving a military-grade certification for protection against shock by enduring rigorous laboratory drop-testing.

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About Backbone Media 

Backbone Media targets, engages and inspires the active lifestyle market through public relations, media planning and buying, and social media. For more than 20 years, Backbone has worked with leading outdoor gear, apparel, technology, food and beverage brands, as well as tourism destinations around the world. Backbone has offices in Carbondale and Denver, Colorado, and has consistently been named one of Outside magazine’s “Best Places to Work.” For more about Backbone Media, visit