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Authentic Labs partners with Outdoor Industry Association to give members access to the Real® platform to deepen customer relationships and gain consumer insights

June 27, 2022

Media Contact

Andriana Rogers
arogers@outdoorindustry.org

Boulder, Colorado (June 27, 2022) —Starting today, Authentic Labs has partnered with the Outdoor Industry Association to provide OIA members with 10% off subscriptions to Real®, a connected platform for marketers that helps them move faster with organized product and brand messaging, deliver CTAs, and simplify product feedback — at the POS and throughout ownership.

91% of people want brands to demonstrate they are making positive choices about the planet and environment more explicitly in everything they do, according to a recent global study by dentsu international and Microsoft Advertising. Real gives brands the tools to tell a deeper story and deliver their message at the POS and throughout the life of the product using simple easy to create QR codes and a robust platform for managing the connected content. With Real, customers can have permanent access to videos, manuals, safety, support, sustainability, ethics, corporate giving, recycling, and everything else a brand needs to communicate, when and how they need to communicate it — even after packaging is discarded.

“Outdoor Industry members have been leaders in driving change toward more sustainable manufacturing and they are an ideal group to leverage our Real platform to deliver these incredible stories to consumers,” said David McCloskey, President at Authentic Labs. “We are committed to helping brands gain consumer insights that can influence future product development and marketing.”

“OIA is excited to begin our business partnership with Authentic Labs. Real is not only a messaging platform, it’s a technology solution that will help our members save on printed materials and deepen their commitment to sustainability,” said Andriana Rogers, Director of Marketing Communications at Outdoor Industry Association (OIA).

The benefits of this partnership will allow OIA members to leverage Real, drive change and take their brand and product messaging to the next level, reduce their carbon footprint and develop deeper relationships with their customers.

 

About Authentic Labs

Authentic Labs is on a mission to create a more ethical and sustainable world by humanizing the relationship between brands and people and to become the leading and most trusted resource for impact-based brand and product communication. For more information, visit authenticlabs.com.

 

About Outdoor Industry Association

Based in Boulder, Colo., with offices in Washington, D.C., Outdoor Industry Association (OIA) is the leading trade association for the outdoor industry and the title sponsor of Outdoor Retailer. OIA unites and serves manufacturer, supplier, sales representative, and retailer members through its focus on trade and recreation policy, sustainable business innovation, and outdoor participation. For more information, visit outdoorindustry.org.

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