With endurance events across the world cancelled due to COVID-19, Life Time, which owns and produces more than thirty premier marathons, triathlons and cycling races, worked with athletes to create unique and impactful philanthropic opportunities to benefit children and their families in need. To date, these opportunities total more than $320,000, which will be provided to 7 school districts across the country through the Life Time Foundation, a 501(c)(3) non-profit and charitable arm of Life Time that works with school districts across the country to inspire and impact the removal of “The Harmful 7.”
Athletes from nine of Life Time’s signature events were given the option to donate their already-paid entry fees to the Life Time Foundation, to not only improve school menus by removing highly processed and artificial ingredients identified as negatively impacting student’s health but also to assist in the Foundation’s newest focus – to provide immediate assistance for school food programs’ growing needs for personal protective equipment and funding as they navigate entering a new school year amidst the pandemic.
“Our Life Time team recognized that our school partners were facing unprecedented and urgent challenges and needed our immediate support to safely continue serving kids and families, and it so happens that we have the most generous athletes,” said Kimo Seymour, President of Events and Media at Life Time and Executive Director of the Life Time Foundation. “As we notified them of our race cancellations, we provided options for handling their race fees, which is something that many other races are unable to do. While we weren’t sure how many people would opt for donating their entry fees, we have been blown away by the overwhelming kindness of thousands.”
Participants from the Life Time-produced cancelled races include those originally registered for the 2020 Byline Bank Chicago Spring Half Marathon & 10K, HOKA ONE ONE Chicago Half Marathon & 5K, cbdMD Chicago Triathlon, Verizon New York City Triathlon, Minneapolis Triathlon, Crusher in the Tushar, Garmin DK, and Leadville Race Series, among others.
In addition to registration fee donations, Life Time also created the Leadville 100,000-Foot Challenge, a virtual event to take the place of the marquee Leadville Race Series’ 100-mile Run and Bike races originally scheduled in mid-August. More than 2,060 athletes participated in the challenge, and 100 percent of the proceeds were also donated to the Life Time Foundation.
Between both initiatives, a current total of $320,036 has been donated to the Life Time Foundation by more than 4,000 athletes as of September 1. With this money, the Life Time Foundation has provided immediate COVID-19 assistance grants to school districts in the markets that the races were to take place. They include:
- Lake County School District – Leadville, Colo.
- New York City Department of Education – New York, N.Y.
- Minneapolis Public Schools – Minneapolis, Minn.
- Beaver County Schools – Beaver, Utah
- Piute County Schools – Junction, Utah
- Chicago Public Schools – Chicago, Ill.
- Emporia Public Schools – Emporia, Kan.
Seymour added, “These grants are the result of athletes across the country making individual decisions that collectively create a significant impact. It’s because of them that this is possible. We are also incredibly thankful to the school meal professionals, who are working tirelessly to safely deliver food to children during this crisis.”
As of August 2020, the Life Time Foundation partners with 25 school districts across the country, which represent 242 million meals served to 1.5 million students per year.
Life Time continues to monitor evolving COVID-19 happenings for potential impact on its 2021 race season. To learn more about Life Time Athletic Events, visit EventsByLifetime.com.
About Life Time Foundation®
As a public charity created by Life Time, the Life Time Foundation is committed to helping children grow up strong, smart and loved. We believe that for children to reach their full potential, they must have access to nourishing meals. We partner with schools to eliminate the Harmful 7, foods containing highly processed and artificial foods in favor of wholesome, real food alternatives. Unlike many other charitable organizations in which a portion of donations is consumed by administrative costs, 100% of every dollar donated to the Life Time Foundation directly supports its mission because all administrative costs are contributed by Life Time, Inc. For more information, visit www.ltfoundation.org.
About Life Time®, Inc.
As a wellness pioneer, Life Time is reshaping the way consumers approach their health by integrating where we play, work and live – all with the primary objective of helping people lead healthy, happy lives. With more than 150 destinations in 41 major markets across the U.S. and Canada, Life Time operates luxury athletic resorts, owns and produces iconic athletic events and is expanding its brand though Life Time Work premium coworking spaces and Life Time Living high-end leased residences. For more information visit lifetime.life.
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